Our editor-in-chief’s NZFW haircare non-negotiable

20 August 2026
By Sarah Murray

With shows stacked and sleep in short supply, the need was a routine built for speed. Eternal Blue made it three steps simple.

Eternal Blue Haircare range.

New Zealand Fashion Week is full on for anyone who attends – stylists, designers, make-up artists, models and editors alike. For me, I need to have my routine down so I can get ready as quickly as possible each morning – and this year, I’ve added Eternal Blue to my haircare regime. It’s been a godsent. 

Drawing on time-tested Mongolian botanical knowledge it’s a considered, science-backed approach to modern hair health. As someone who has had quite the busy year, I’ve become increasingly intentional about what I use. So when I discovered a haircare brand built around supporting hair growth, scalp health, strength and reduced breakage, I was immediately interested.

Eternal Blue Restoring Serum.

Here’s how I’m using the products during NZFW:

Every morning – regardless of how late the night before ran – I start with the Eternal Blue Restoring Shampoo. Powered by wild nettle, one of the brand’s hero ingredients, it’s one of those rare shampoos that actually feels luxurious rather than clinical. From there, the Eternal Blue Restoring Conditioner – which leaves my hair feeling genuinely soft rather than coated. And then the hero step: the Eternal Blue Restoring Serum. A few drops worked through the ends before I head out the door is an every day non-negotiable. 

In a week where everything moves fast, having an easy three-step routine makes such a difference. The Restoring System is designed to support hair growth from scalp to tip…  and I’ll definitely be adding it to my routine post NZFW too. 

Shop the Eternal Blue Haircare range at eternalblue.co.nz.

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