Described on the internet as ‘Helmut Newton meets Kim Kardashian’ and ‘disruptively iconic’, it’s an exhilarating feeling to run your eyes across the art of Dina Broadhurst. Showcasing a beautiful collision of themes around desire, fantasy, and escapism, Broadhurst’s mixed media prints are intensely voyeuristic and provoke thought.
The Sydney-based artist continues to make her mark in New Zealand, recently creating a series of imagery for retail establishment FARADAYS. A new luxury emporium, FARADAYS brings to New Zealand some of the world’s most coveted brands, like Alaïa, Givenchy, Loewe and Alexandre Vauthier.
Broadhurst wears and captures her favourite FARADAYS pieces in the image series, exuding a sophisticated yet Antipodean edge with a hint of frivolity, perhaps an embodiment of the values she shares with the FARADAYS brand.
We asked Dina about her creative process, personal style, and what inspires her. Here’s what she had to say.
What inspires your work?
I am inspired by nature, my emotions, my need to escape, and my intimate relationships.
Tell us about the process behind creating a collage-style art piece.
It’s all about mystery and allure, drawing the eye in while allowing new messages to unravel, creating a new way to see the existing parts.
Your art is highly coveted by many. Why do you think this is?
I think the fact that you can read many messages which tell a story. Also, they are created from items associated with popular culture or things around us daily. This keeps them relatable to all ages and genders.
FARADAYS is the newest New Zealand stockist of your work. Tell us more about this partnership.
I have worked with the founders for many years. We allow each other creative freedom and vision and have built real trust in each other. FARADAYS is completely aligned with my brand and my vision, one of luxury, surprise, and uniqueness. I couldn’t think of a better fit for my artwork.
What inspired you to create the FARADAYS imagery? Tell us about the creative process.
It was a real thrill to create as we were in lockdown in Sydney, so sometimes, with such limits on set, comes the chance for more surprise and creativity. To make do with the basics in terms of team and set-up allows you to play and experience more—it felt like it was just me creating in my own space. This provided such an intimate viewpoint that was explored organically over a week, and when ideas struck, I took the time to really examine them and try new things. The pieces that I was able to work with and envelop were full of sex appeal, luxury and desire, so womanly and statement-making. They allowed me to feel like I was playing a character. I really got to amp that up, which I loved.
How would you describe your personal style?
I would say I’m quite simple and sexy without being over the top. I love luxury pieces that feel good not only to wear, but to display like art.
Name three must-have pieces from the debut FARADAYS offering.
Alexandre Vauthier shoes are so sexy and powerful. The Alex Tall Boots are a must-have. La Perla lingerie makes you feel like a goddess—I adore their cream lace sets. And I love Loewe’s basket bags. They are a must-have indulgence.
Your art prints are also available at FARADAYS. Can you tell us the story behind one of these prints?
‘Juicy 2‘ is one that I love as it’s full of freedom, celebration, embracing life, capturing moments, and that anything is possible if you put your mind to it.
Your top interior design tip?
Be bold and unique, and don’t worry so much. Make it enjoyable and have fun with it. Displaying items you love around you will always keep you inspired.
What are you reading, watching, or listening to right now?
At the moment, I’m watching Maid. I also revived an old book that I loved reading years ago, Damage by Josephine Hart.