Incorporating a hair mask into your beauty regimen is essential for maintaining optimal hair health and vitality. Designed to deliver deep nourishment beyond what a regular conditioner offers, hair masks are perfect for addressing concerns like dryness, breakage, frizz, or damage from heat styling and colour treatments.

When to use a hair mask

Ideally applied to damp, freshly shampooed hair, masks allow potent ingredients to penetrate the hair shaft, restoring moisture and strength. Depending on the formula, leave the mask on for 10-20 minutes to achieve maximum results. For those with particularly damaged or dry hair, weekly use can transform texture, impart shine, and enhance overall resilience. Whether you seek hydration, repair, or protection, a luxurious hair mask is the ultimate indulgence, elevating your routine and ensuring your hair remains luminous and strong.

What’s the deal with scalp health?

What many people may not realise is that scalp health is foundational to vibrant, healthy hair. A well-maintained scalp ensures optimal conditions for hair follicles to thrive, influencing everything from hair growth to texture and shine. Issues such as dryness, excess oil, or buildup can impair follicle function, leading to weakened, thinning, or lacklustre hair. So, if you’re finding your routine hair mask isn’t cutting the mustard, taking a skincare approach to your scalp regularly (including cleansing, exfoliating, and moisturising), may encourage a more balanced environment, promoting strong and resilient hair.