Great fashion tells a story — one of confidence, empowerment, and effortless style. For Aotearoa-born brand Flo & Frankie, this philosophy is woven into every piece. Founded in 2013 by Chrissy Conyngham and her daughter Ruby, the brand was built on a foundation of creativity and craftsmanship, brought to life through their curated collection of refined fashion that exudes effortless elegance.

This season’s collection features cosy textures, sophisticated silhouettes, and versatile essentials. Rich, grounding tones define the season, featuring a range of burgundy and chocolate hues, complemented by sophisticated neutrals. The Wholesome Cardigan and Stamp Grey Marle Vest provide the perfect balance of comfort and versatility, easily transitioning from relaxed loungewear to dressed-up chic. Complementing these refined essentials, the Peak Khaki Jacket and Townie Pant offer contemporary takes on practical wardrobe must-haves. For a more elevated look, the Hemisphere Khaki Dress offers both sophistication and effortless wearability. Looking to elevate your everyday denim? The You Got This Striped Shirt in Chocolate, paired with the bestselling Zoey Jean offer a chic, contemporary take on two wardrobe essentials.

Following more than a decade of success, the sky’s the limit for Flo & Frankie. Through the brand’s curated selection of timeless fashion and their charitable efforts through Flo Gives Back – a program where 15% of sales of certain products go towards helping vulnerable women in need in Nepal – Flo & Frankie’s reach stretches far and wide. What began as a single boutique in Newmarket has blossomed into 20 stores across New Zealand, alongside an Australian online store, extending the brand’s signature mix of curated fashion, timeless style, and purpose-driven ethos to an even broader audience — one beautifully crafted piece at a time.