Zoe Saldana new face of L’Oreal

1 April 2014
By Fashion Quarterly

Zoe Saldana is the new face of L'Oreal Paris.

Zoe-Saldana-1

Actress Zoe Saldana, known for her role as a blue extraterrestial in James Cameron’s blockbuster Avatar, has been named as the latest spokesperson for L’Oreal Paris.

Brand Global President Cyril Chapuy said Saldana’s confidence, values and femininity were what made her a great fit for the company.

ADVERTISEMENT — ARTICLE CONTINUES BELOW
ADVERTISEMENT — ARTICLE CONTINUES BELOW

“With her toned dancer’s silhouette, magnetic charm and delicate elegance, this spectacular actress is joining the L’Oreal Paris family.”

Saldana said she was thrilled to front the brand, embracing L’Oreal’s motto, “We’re worth it”.

“Growing up, I was taught to believe that I am capable to do anything a man can do.

“This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life.”

Saldana follows other L’Oreal Paris faces Julianne Moore, Blake Lively, Eva Longoria and Lara Stone, to name a few.

Subscribe & Become an FQ VIP

As a Fashion Quarterly subscriber you enjoy exclusive content, giveaways, invitations to VIP events, and more.

Subscribe & Become an FQ VIP

As a Fashion Quarterly subscriber you enjoy exclusive content, giveaways, invitations to VIP events, and more.

Sign up to the FQ newsletter and WIN*

Get the latest fashion, beauty, and lifestyle news delivered straight to your inbox each week.

*Ts&Cs apply.

Find out more at fq.co.nz/fq-newsletter