Witchery’s White Shirt Campaign kicks off

11 April 2014
By Fashion Quarterly
witchery-white-shirt
Model Natalie Cantell in a white Witchery shirt.

Although you didn’t need an excuse to buy another white shirt, Witchery are making it as guilt-free as possible for the month of April.

The chain store has teamed up with the Ovarian Cancer Research Foundation for the White Shirt Campaign, which aims to raise money and awareness for the disease.

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A limited edition range of seven white shirts are available for men and women, of which 100% of the gross sale proceeds are donated to the foundation.

People are also being encouraged to generate discussion by sharing images of themselves in their white shirt using the hashtag #uniteinwhite in the lead up to National White Shirt Day on May 1.

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