The conversation around sunscreen has always centered on its role in preventing skin cancer – and rightfully so. But there’s another reason daily SPF should be non-negotiable: its ability to fight premature skin ageing.
The truth is that the sun’s ultraviolet (UV) rays are responsible for up to 80 per cent of visible signs of ageing, from fine lines and wrinkles to loss of elasticity and uneven skin tone. And it’s not just the obvious sunburn-inducing rays at play. Longer-wavelength UVA rays are present all year round, even in winter, and they are a major culprit behind deep skin damage, accelerating the ageing process even on cloudy days or through windows.
That’s where La Roche-Posay’s new Anthelios UVMune 400 comes in — a groundbreaking innovation that offers advanced protection against these age-accelerating rays, keeping skin healthier.
Next evolution in sunscreen
Developed after 10 years of research, UVMune 400 introduces Mexoryl 400, La Roche-Posay’s most advanced UV filter technology yet. Unlike traditional sunscreens that focus primarily on UVB and short-wave UVA protection, UVMune 400 defends against the entire UV spectrum, including longer-wavelength UVA rays (from 380 nanometers onwards) which penetrate deeper into the skin and cause irreversible damage at a cellular level.
These rays trigger oxidative stress, degrade collagen and elastin, and can lead to long-term pigmentation issues. And of course, what we know is that all this means it can make your skin look older, faster. “As the newest and leading formula sunscreen to arrive in New Zealand, I have been recommending UVMune 400 SPF50+ to my patients for the best protection against longer-wavelength UVA rays, as well as to help prevent premature skin aging,” says New Zealand dermatologist Dr Marc Lawrence. “It is also great that the range is suitable for sensitive skin and has a new facial sunscreen for those with oily skin too.’’
Ultimate anti-ageing essential
While serums and treatments often promise to reverse ageing, we all know now that the most effective anti-ageing product is to be proactive with your sunscreen. Incorporating Anthelios UVMune 400 Invisible Fluid SPF50+ into your daily routine is one of the simplest, yet most powerful, ways to future-proof your skin. This innovative formula doesn’t just offer unparalleled protection — it’s also designed with La Roche-Posay’s Netlock technology, which uses microdroplets to combine and form a strong, homogeneous, non-migrating, and very resistant protection. In short? It’s lightweight, invisible, with a non-greasy finish that suits all skin types — including sensitive and eczema-prone skin.
Tried and trusted
This year marks 50 years of La Roche-Posay, a milestone that celebrates the brand’s unwavering commitment to dermatological innovation. Over the past five decades, La Roche-Posay has consistently set the gold standard in sun protection and it is the number one dermatologist recommended sunscreen brand in New Zealand*.
La Roche-Posay is often a cult favourite for content creators and beauty editors, plus with UVMune 400, it continues to push the boundaries of skincare science. UVMune 400 represents the next frontier in sun care — not just for helping to prevent skin cancer but for preserving youthful, healthy skin. So, if you’re serious about keeping your skin looking its best, take La Roche-Posay’s advice and remember: every day is a sunscreen day.
