The best of sustainable fashion and beauty

22 April 2021
By Hemma Vara

Earth Day is a reminder to celebrate and protect the planet we live on. Here's a round-up of admirable fashion and beauty initiatives that inspire a more mindful way to shop and live.

MECCA partners with TerraCycle

In a remarkable move, beauty retail giant MECCA has partnered with TerraCycle in Australia and New Zealand to recycle beauty packaging from 27 April.

TerraCycle is known for recycling the unrecyclable, allowing us to drop off bottles, pots, tubes and palettes at our local MECCA. TerraCycle will sort, process and transform them into something new.

TerraCycle has much experience with beauty waste, having already received over 40 tonnes through existing beauty care recycling programs worldwide.

Kathryn Wilson launches KIND

Two years in the making, Kathryn Wilson has marked the start of a journey to sustainability with a new eco-friendly range KIND. Sneakers are made from materials like recycled leather, with fly-knit uppers created from recycled plastic bottles.

The shoe brand has also partnered with CarbonClick to reduce its carbon emissions through projects that help restore and protect New Zealand forests.

$10 from every KIND pair will go towards the Kaikoura project, which is re-planting 99 hectares of lush native forest.


Levi's wants us to buy better, wear longer

Celebrity rapper turned environmentalist Jaden Smith features in the latest Levi’s Buy Better, Wear Longer campaign, and for an important reason. 

Encouraging consumers to be more intentional about their apparel choices, Levi’s wants us to wear items for longer, purchase secondhand (which is easy to do when it comes to vintage Levi’s), extend the life of garments or mend them ourselves.

With all good things, there’s always work to be done, and Levi’s is working towards 100% sustainably sourced cotton by 2025, as well as for 80% of its products to be made in Worker Well-being facilities by 2030. 

Allbirds releases a carbon footprint calculator

Industry collaboration is critical if we are to effect real climate action, which is why Allbirds has open-sourced its proprietary Carbon Footprint Calculator to increase transparency and accountability for the often dirty business of fashion.

Having ‘given away’ innovations like its sugarcane-based EVA, which Reebok, Timberland and Ugg now use, Allbirds wants companies to turn environmental responsibility from a bold experiment into a commercial norm.

Check out the calculator for yourself at

Ethique launches lip balm range

Did you know that almost 200 million plastic lip balm tubes are binned every year?

Ethique is making waves with its new lip balm range crafted from fair trade ingredients and encased in a home compostable tube.

With flavours like pink grapefruit & vanilla and a tinted sugarplum balm, your lips will love you for the mindful choice. 

David Jones announces BeautyCycle initiative

Also partnering with TerraCycle, David Jones is positioning drop-off boxes in-stores so customers can easily dispose of empty beauty packaging through its new BeautyCycle initiative.

Recyclable materials include soft plastic, pumps, masks and packaging, along with make-up products like lipsticks and mascaras.

The BeautyCycle initiative helps us to lessen our footprint and is a clever way to foster a beauty industry that thinks full circle.

For more Earth Day inspiration, read Fashion Quarterly’s tips for curating a sustainable wardrobe here

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