From longevity-focused skincare and sculptural face techniques to effortless ’90s blowouts and smoky, slept-in eyes — beauty in 2025 is all about balance. We’re seeing a shift away from excessive routines and artificial interventions in favor of intentional, high-performing products, multi-functional rituals, and a ‘less but better’ approach. Whether it’s the ‘face-ification’ of body care or the return of bold, grunge-inspired make-up, this year is redefining beauty on every level. Here’s your ultimate guide to the biggest skincare, hair, and make-up trends shaping the year ahead.
Hair Trends
CHLOE ZARA, HAIRSTYLIST & FOUNDER OF CZE HAIR
’90s blowout, but sleek
“The ’90s blowout is making a strong comeback… this style gives hair that perfect balance of volume and smoothness, making it ideal for everyday wear. With modern at-home styling tools, achieving this look has never been more accessible.”
Effortless layers and seamless colour
“Layers add such a beautiful softness to the hair, creating movement and effortless style. They also help frame the face. When it comes to colour, I always gravitate toward natural, seamless tones and techniques that grow out gradually like babylights — micro highlights.”
Enhancing natural
“Natural hair texture is all about embracing what you have and refining it for a polished yet effortless finish. Whether you have soft waves or defined curls, the key is using products that enhance texture while reducing frizz.”
Skincare Trends
OLGA NEWMAN, FOUNDER OF FACE UP
Sculptural lifting
“True rejuvenation happens beneath the surface, which is why sculptural lifting techniques, fascia release, and deep myofascial work, buccal technique are gaining popularity. These techniques restore muscle tone, improve lymphatic drainage, and enhance blood circulation.”
Skinmalism
“People are realising that overloading the skin doesn’t equal better results. Instead, there’s a move toward intentional, high-quality skincare choices that work smarter, not harder… people are opting for one to two multi-functional, high-performance products that deliver multiple benefits in a single step.”
Breathable skin
“2025 is seeing a major shift away from full-coverage, heavy foundation as people embrace lighter, breathable skin. The focus is on improving the skin itself so that daily make-up becomes optional, not necessary. Expect hydrating tints, skin serums with pigment, and minimalist make-up.”
Make-up Trends
KIEKIE STANNERS, MAKE-UP ARTIST
Burnt pumpkin lip
“A tone that sits so perfectly against a skin tone, but gives an abstract twist to a standard feature lip. Not as harsh as a deep plum, not as simple as a classic red but a chic way of introducing a coloured lip in an autumnal tone. Think Pantone 158.”
Smoulder-y eyes
“After years of clean girl/luxury beauty/old money style adorning our social media feeds, I think the time is right to return to some smoulder-y eyes,” says Stanners. Adding: “The type of greasy, slept-in eye make-up that requires a black kohl pencil rubbed into the lash line.” Think Carine Roitfeld.
Foundation hybrids
“Technology in beauty advancements is ever evolving, as is the capabilities of product. I believe we are going to see a transition into more beneficial foundation products — ones that provide skincare benefits like hydration/brightening/soothing.”
Body Care Trends
SARAH REID, FOUNDER OF EMBODYME
Wellness-ification
“We’re moving beyond simply slathering on lotion for a quick moisture fix; instead, body care is becoming a daily act of nourishment and self-connection. From luxurious body oils… to formulations infused with mood-enhancing scents, brands are embracing multi-sensory experiences that elevate body care beyond function.”
Body care’s ‘face-ification’
“Body care is undergoing a transformation as high-performance skincare ingredients, once reserved for the face, now extend to the body. From retinoid-infused serums to barrier-boosting ceramides, we are seeing more targeted treatments that address hydration, texture, and tone with the same sophistication as facial skincare.”
Less is more
“Consumers are increasingly more discerning about the ingredients in their skincare products and are demanding transparency of origin, efficacy, and simplicity, favouring minimalist formulas with high-performing natural active ingredients over excessive ones.”
Runway imagery: Launchmetrics/Spotlight.
