There’s something undeniably nostalgic about a photobooth – the curtain drawn, the countdown beginning, the flash capturing a moment in time. Now think of that classic experience, reimagined with a glossy twist. This month, Kérastase is bringing an elevated take on the iconic photobooth to Auckland’s waterfront, inviting visitors to step inside a world of shine at a special activation celebrating its newest haircare innovation.
For one weekend only, the Gloss Studio will pop up in the Commercial Bay Precinct Courtyard, just outside the Queens entrance, on Saturday 28 March and Sunday 29 March from 10am to 6pm. Guests will leave with a physical photo strip as a keepsake, along with a Kérastase mini product to continue the gloss experience at home. As an added bonus, the first 50 attendees each day will receive a Kérastase goody bag filled with six surprise products from the range.
The activation celebrates the launch of the Gloss Absolu collection, a line designed to deliver luminous, glass-like hair with hydration and frizz control. At the heart of the range is the Gloss Absolu Crème Hydra-Glaze Shampoo and Hydra-Glaze Masque, a cleansing and conditioning duo that smooths the hair fibre while boosting reflective shine. Together, the collection is designed to recreate the kind of reflective shine typically achieved only after a professional blow wave – making the Gloss Studio the perfect place to discover the range firsthand.
After stepping out of the photobooth and discovering your glossiest hair yet, the next stop is just as important. To continue the experience and explore the collection further, guests are encouraged to visit Rodney Wayne salons, where professional stylists can tailor the Kérastase Gloss Absolu routine to suit individual hair types and styling needs.
Whether it’s discovering your perfect gloss ritual or simply elevating your everyday shine, stop by, strike a pose, then continue the gloss journey with the experts at Rodney Wayne.
