We spend plenty of time curating our skincare routines — cleansers, serums, masks, and more. But when it comes to our scalps? Most of us don’t do much beyond choosing a shampoo that smells good. That’s all about to change thanks to Joico’s new Scalp Vitality range. The innovative three-step system draws inspiration from cutting-edge skincare science. Designed to do more than simply just cleanse, it works to restore the delicate balance of your scalp’s barrier.
The collection includes three hero products: Refreshing Shampoo, Exfoliating Foaming Scrub, and Replenishing Essence — each powered by a blend of stinging nettle, rosehip oil, and vegan proteins. These ingredients work synergistically to soothe, hydrate, and rebalance the scalp while supporting a healthy microbiome — the secret to long-term scalp and hair health.
Let us explain…
Refreshing Shampoo
This cooling cleanser gently lifts away daily build-up while calming irritation. Suitable for all scalp types, it gives that fresh, clean feeling — without stripping natural oils. Use daily or as needed to keep your scalp balanced and your hair feeling light.
Exfoliating Foaming Scrub
Think of it as your favourite face scrub — but for your scalp. Natural apricot seed powder sloughs away dead skin and product residue, while menthol delivers a subtle, refreshing tingle. Perfect for a weekly reset or post product-heavy days.
Replenishing Essence
The real star of the routine. If you’ve used an essence on your face, you’ll recognise the format — a lightweight mist that hydrates, soothes, and reinforces your scalp barrier. Spritz daily, overnight, or whenever your scalp feels tight or itchy.
Each product plays a different role allowing you to tailor your scalp care based on your needs. Oily roots? Start with the scrub. Feeling dry or sensitive? Reach for the mist. Joico’s skincare-meets-scalp care philosophy brings the same thoughtful, buildable ritual to your roots that we’ve come to expect from the products on our bathroom shelves. As Joico celebrates its 50th anniversary, the Scalp Vitality range reflects the brand’s legacy of innovation — blending salon-grade performance with modern science and sustainability. It’s not just shampoo and conditioner anymore — it’s a barrier care routine for healthy hair from scalp to ends.
Shop the range at ozhairandbeauty.nz
This article originally appeared in Fashion Quarterly’s Spring 2025 issue.
Words: Sarah Murray
Photography: Supplied
