For our Spring ’25 issue, Aotearoa based photographer Ngahuia Williams captured both the Audi SQ5 and a group of models against the familiar landscapes that inspire her — blending beauty, fashion, and performance in one special shoot.
Ngahuia Williams: “The journey there becomes a moment to reflect and recalibrate. Winding along the Piha Road is like gently unravelling the twine of the mind, embraced on either side by the native forests of the Waitākere Ranges.
There’s something grounding about being cocooned in the quiet hum of the Audi — the way it moves with such fluidity, it feels less like driving and more like gliding. The panoramic roof opened to the canopy of greenery above, and for a moment it felt like the car and I were in sync. It gave me space to think clearly about the story I wanted to tell. By the time I arrived, I felt calm, focused, and creatively open — ready to capture what I had felt along the way.”
The all-new Audi SQ5 marks a bold evolution of the SQ5 range — a premium mid-size SUV that balances power, design, and everyday versatility. With its athletic new look and dynamic performance, the SQ5 is built for those who move with purpose.
“Te Piha stands as a timeless backdrop, the whenua has been here long before us. We are lucky to experience it, even briefly, within its enduring presence. For me, nature is both collaborator and muse. It’s where I go to be inspired, to breathe, to pause.”
Featuring Audi’s legendary quattro all-wheel drive, and a tech-rich interior with a panoramic dash, the Audi SQ5 intuitive, efficient, and effortlessly stylish. Captured in Piha with photographer Ngahuia Williams, the campaign redefines performance through a creative, grounded lens. Experience the SQ5 for yourself at your local Audi dealership.
“Design, to me, is beauty. I see it in the strength and softness of women, in the depth of culture, and in the stillness of the natural world. I’m just grateful to be part of it all.”
This article originally appeared in Fashion Quarterly’s Spring 2025 issue.
Photography: Ngahuia Williams.
