Naturally Beautiful: five green beauty brands to know

16 November 2022
By Fashion Quarterly

Contemplating going green with your beauty routine? Here’s everything you need in your regimen and on your radar right now.

RESPONSIBLE LUXURY

Dior’s luxurious Prestige La Crème ($615) gets an eco-conscious upgrade this spring. No detail has been spared with the 94 per cent natural-origin ingredient formula, featuring Rose de Granville from Dior’s new sustainably minded rose garden. Touted as a temple of biodiversity, the garden is free from pesticides and chemical fertilisers and is cultivated daily by enthusiasts. As part of Dior’s ongoing commitment to a more sustainable future of beauty, recyclable packaging has been used where possible and the refillable models mean that the CO2 footprint is reduced significantly when opting for a refill over a new product.

Dior Prestige La Crème, $615.

BLUSHING BEAUTY

Rose-Marie Swift — the founder of RMS Beauty — was creating eco-conscious make-up long before it was the thing to do. Swift, who honed her craft working as a make-up artist for celebrities and leading fashion publications, launched her own beauty label in 2008 with a clean, green ethos at the heart of everything it does. Two RMS make-up must-haves launch at Mecca this month: ReDimension Hydra Powder Blush and ReEvolve Natural Finish Liquid Foundation. Both are refillable and made from skin and planet friendly ingredients, making them essentials in any green beauty buff’s make-up routine.

RMS ReDimension Hydra Powder Blush, from Mecca, $48.

PARISIAN TOUCH

Parisian-born luxury make-up house, La Bouche Rouge, has just landed in Aotearoa. Stocked exclusively at Faradays the inimitable beauty brand manages to succeed where many fail: by perfectly fusing the realms of luxury and sustainability. Each formula — from can’t-live-without eyeshadows to the most divine lip colours — has been formulated with a nod to skincare science. The refillable packaging is so exquisite — think weighty lipstick cases forged of hand-stitched leather straight from the tannery used by Hermès — that you’ll cherish them for life. Oh, and did we mention that very soon you’ll be able to monogram your cases?

La Bouche Rouge Refillable Camel Fine Leather Compact Case, from Faradays, $165. 

HOME-GROWN HERO

It’s easy to fall into the trap of buying an overwhelming myriad of make-up, but Emma Peters decided that you don’t need to fall under the spell of a constant flurry of new products to feel like you’re having fun with beauty, so she launched Aleph — a considered, sustainable approach to beauty that brings the joy back into make-up. “My make-up should be fun,” Peters says, “and it should be an expression of how you’re feeling on any given day.” To make this possible, Peters has created a range of wearable products that can be mixed, matched, and blended together to create unique looks — plus, they’re made from natural ingredients, most are water free, and they’re packaged in the most planet-friendly options possible.

Aleph Concealer/Foundation, $62.

FULL CIRCLE

Chances are that you’ve heard of circularfashion — if not, brush up on your sustainable
fashion terms on page 60 — but circular beauty is very much in its infancy. However, Circumference, a New York-based skincare brand, is pioneering the way forward with the hope that other beauty labels will follow in its footsteps. From the get-go, the husband-and-wife founders have placed green, ethicalbeauty at the heart of what they do, with a philosophy of leaving the earth better than we found it. Circumference embraces conscious ingredient sourcing and responsible packaging amongst other planet-friendly initiatives. The real game changer, however, is Circumference’s Waste Not Ingredient Sourcing. Where other brands might see waste, Circumference sees potential and has partnered with agricultural producers to rescue and upcycle by products into highly effective skincare ingredients.

Circumference Daily Regenerative Gel Cleanser, from Revolve $90.

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