This new local wine brand is shaking things up and we are here for it

21 June 2019
By Fashion Quarterly

Makers Anonymous is the wine brand you will want to be seen drinking.

Up until now, selecting the perfect wine for whatever occasion is usually based on a few factors; taste, varietal, region, label or even the name. But not all delicious wines stop at that criteria. New kid in town Makers Anonymous has added another, and one we think is pretty special: getting behind local design, arts and culture.

Rejecting traditional wine etiquette, Makers Anonymous’ approach makes the art of drinking wine even cooler. From bottle design to artist collaborations, the brand is bringing the best of fashion, lifestyle, music and art together, reminding us that wine is as much about the people consuming it and the surroundings, as it is about the wine itself.


Makers Anonymous has launched with three varietals—Rosé, Sauvignon Blanc and Pinot Gris—all using Marlborough grapes and traditional winemaking techniques. But forget traditional when it comes to bottle design, as this brand dares to push the boundaries. Along with removing the tasting notes from the label, each varietal has its own wordplay presented with a gold graffiti typeface over the bottle.

Pick your favourite wine and it’ll display a rebellious brand descriptor—Pinot Gris reads ‘RISQUE’, Sauvignon Blanc reads ‘SAUCY’, and Rosé reads ‘SEXY’; a playfulness that reminds us to not take ourselves so seriously. There’s no denying this point of difference also makes the brand all the more chic.


Makers Anonymous collaborated with three creative disruptors for its launch in November to ensure its ‘make it your own’ ethos was communicated from day dot. Those tapped for the launch partnership were Kiwi-born, Bondi-based Sam Moore of fashion brand Dead Studios, who created a limited edition Makers Anonymous x Dead Studios collection; glass blower Luke Jacomb, who produced a beautiful range of Makers Anonymous glassworks; and fashion photographer Hayden Worsfold, whose custom black and white photographs captured the raw and rebellious spirit of the brand. All of the creative outputs were exhibited at the launch.

When you drink Makers Anonymous, you join a community of creatives who all share similar ideals; it’s the drink designed to lift energy and bring the vibe, whether rain or shine—and that’s a community that we quite like the sound of.

WIN: For your chance to win one of two limited edition Makers Anonymous x
Hayden Worsfold prints, fill in your details below.


Emerging fashion photographer Hayden Worsfold captured these raw, real images as part of the launch of new wine brand Makers Anonymous. Known for his voyeuristic photographs which he shoots on film and produces black and white, Hayden says he set out to capture energy and rebellion through these images.

Now based in New York, Hayden has collaborated with brands and fashion titles including Fashion Quarterly, Tiffany & Co, Huffer and Dior.

This promotion has now closed.


Terms and Conditions:
Entry is open only to New Zealand residents. Employees of Bauer Media Group (LP) NZ, Makers Anonymous, their affiliates, agencies and immediate families are ineligible to enter. No responsibility is taken for lost, misdirected or incomplete entries. Entries are limited to one per person. This promotion commences 17 June 2019 and ends 30 June 2019 at 11:59 pm NZT. Winner will be drawn and notified on 1 July 2019. By registering their details, entrants give permission for Bauer Media Group (LP) NZ to post, email and mobile text message updates. The prize is one of two limited edition Hayden Worsfold x Makers Anonymous framed prints – pictured here. We have two prizes to give away. This is not available for use in conjunction with any other offer. The prize must be taken as offered and is not exchangeable, transferable or redeemable for cash. Bauer Media Group (LP) NZ reserves the right to exchange any item with another item of greater value. Anything not specified in these terms and conditions as being included in the prize package is excluded. The promoter is Bauer Media Group (LP) NZ, Shed 12, City Works Depot, 90 Wellesley Street West, Auckland.

This article is brought to you in partnership with Makers Anonymous. Makers Anonymous is available in grocery and select liquor outlets as well as bars and restaurants throughout New Zealand.

Photos: Hayden Worsfold


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