Founded just a few years apart – the America’s Cup in 1851 and Louis Vuitton in 1854 –, the two institutions have tracked parallel courses for 130 years.
The five Challengers of the Louis Vuitton Cup regatta – Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Express Racing – are eager to face off with the Defender, Emirates Team New Zealand, at the 37th edition of the Louis Vuitton America’s Cup match.
“We are working every day to make the Louis Vuitton 37th America’s Cup Barcelona the most exceptional ever. By bringing its name and its spirit to the event, Louis Vuitton is once again part of our pursuit of excellence,” states Grant Dalton, CEO of the America’s Cup Event.
Louis Vuitton joins the America’s Cup to celebrate the meeting of two worlds: where the art of sailing mingles with refinement, where adventure is inextricable from elegance, and where innovation opens new horizons. They share the same innovative vision combining performance improvement with the observance of centuries-old traditions. Both take the same approaches in areas such as 3D design and in combining sustainable, lightweight materials, whether in crafting Trophy Trunks or the foils which enable the AC40 and AC75 to glide ever more rapidly through the water.
The Auld Mug – the silver ewer awarded to the winner of the America’s Cup since 1851, considered the oldest international sports trophy in the world – and the Louis Vuitton Cup, a trophy created on the Maison’s initiative that have been presented to the winner of the eponymous competition since 1983. Once again, the ‘Challenger’ who holds the Louis Vuitton Cup will get the opportunity to take to the Mediterranean waters to defy the ‘Defender’, winner of the previous edition: this year, the Emirates Team New Zealand.
A new page in that history opens in Barcelona beginning on Thursday 29th August 2024 through to Monday 7th October where the five Challengers of the Louis Vuitton Cup regatta – Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Express Racing – are eager to face off with the Defender, Emirates Team New Zealand, at the 37th edition of the Louis Vuitton America’s Cup match.