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Lonely Hearts releases new Lounge line

7 February 2014

Lonely Hearts has added a new loungewear range to its collections.

WORDS BY Fashion Quarterly New Zealand

If you thought Lonely lingerie was pretty enough to parade around the house in, the New Zealand label’s new loungewear range will have you wandering around the supermarket in next-to-nothing.

Embroidered robes, lace-trimmed slip dresses and matching shorts and cami sets make up the new Lounge capsule collection, which has been added to compliment the already successful delicates range, Lonely.

Lonely Hearts lounge

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With an emphasis on high-quality fabrics, all the garments are made from silks, cupros and cottons, and are designed to be worn not only as sleepwear, but casual daywear.

The label says it’s a no-brainer to expand the successful Lonely brand, which already hangs among the likes of Kenzo, Alexander Wang and Acne at Opening Ceremony stores in New York, Los Angeles and London.

Lonely Hearts lounge

Lonely Lounge will be stocked at Area 51, Belle Bird, The Service Depot, Smith & Caughey’s, The Department Store and www.lonelylabel.com from Feb 13, and ranges in price from $145-$269.

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