Summer in New Zealand is a season for long, golden days, and hair that refuses to behave in the heat. Enter Joico’s new Dream Blowout Glass 72hr Frizz Fighter, a styling essential designed to transform every blowout into a glass-like, humidity-proof statement. Having launched in New Zealand this summer, this advanced formula, promises to keep hair sleek, shiny, and under control, no matter the temperature or the party schedule.

The secret behind Dream Blowout Glass lies in its heat-activated technology. As your hair meets the warmth of a styling tool, the product forms an invisible protective shield around the cuticle, locking in moisture and creating up to 72 hours of frizz-free style. With its SmartRelease liposome system, Joico packs in rosehip oil, arginine, and vegan protein, delivering a targeted dose of repair, strength, and protection exactly where hair needs it most. The addition of sea kelp further seals the strands, leaving every lock smooth and radiant, with that coveted glass-like finish that has become synonymous with high-shine hair trends.

Beyond its technical prowess, Dream Blowout Glass is a celebration of style that doesn’t compromise on ethics. PETA-approved, this styling essential aligns with conscious beauty choices, reflecting Joico’s commitment to both performance and responsibility — a fitting addition in the brand’s milestone anniversary, marking 50 years of innovation in professional haircare.

Perfect for the summer and party season, this frizz fighter elevates any look, from effortless beach waves to polished, event-ready blowouts. Whether humidity threatens to ruin your look during an outdoor soirée or your own at-home styling routine, Dream Blowout Glass promises to keep hair under control while enhancing shine and texture. Its lightweight, non-greasy finish ensures hair looks natural, glamorous, and soft to the touch. Combining professional-grade performance with everyday ease, it’s the ultimate solution for sleek, frizz-free hair that shines.