Mix. Remix. Create Your Look.

Watch the music vid, above, of Kendall Jenner rocking it out to hit singer Elle King’s ‘Wild Love’ single and you’ll totally get why we’re firm believers in the transformative power of a bright, bold lip.

While Kendall (after applying the beautiful, classic red shade of Estée Lauder’s Pure Color Love lipstick in Bar Red) is gifted Elle King’s enviable voice in the video, unfortunately the same can’t be said for real life. Oh how we wish we could tell you that every lipstick had those kinds of magical powers! A swipe of your favourite shade might not make you a Grammy Award nominated performer IRL, but it can lift an outfit and give you the kind of confidence other girls will be envious of.

But who’s to say we just have to wear one colour at a time? How about mixing, remixing and creating your own look? We’ve taken inspiration from Estée Lauder’s new Pure Color Love collection, so we’re daring you to try a new look. After all, basic is boring!

Opt for an ombre lip

Contrast is key, babes. Whether you’re a red, pink, or plum girl, all you need is your favourite deep colour and a lighter tone or nude lippy to pair with it.

Matte finish lippy, Love Object looks lush with Crazy Beautiful. If you prefer a berry-kissed look opposed to an ultra mattified finish, lightly dab Love Object in the corners of the lips and press your lips together to blend. Repeat until you reach the desired coverage, and finish with a swipe of Crazy Beautiful in the centre of your pout.

Did you know that there’s more than one way to do an ombre lip? We’re obsessed with blending colours from side-to-side, not just from the outside in. Pure Color Love creme finish lippies in Hot Rumor and Pret-A-Party are a stunning combo for this remix as their coverage is smooth and buildable, making them super easy to blend.

PS: You can swap the direction on the bottom lip if you feel like being extra bold! YGG!

Opposites attract

Deciding between two colours? Why not wear both?! The only rule is to choose shades of the same undertone – either yellow (warmer) or pink (cooler). To know what suits your skintone best, look to your wrist. Do the veins on your wrist appear blue or green? Bluer means you have a cooler skin tone and suit cool shades, green is warmer.

Bar Red and Hot Rumor are both cool toned so are perfect for this puzzle-like pout.

With 22 shades and three fun finishes, the options for making your own Pure Color Love look are endless. And remember, when it comes to makeup, the rule is that there are no rules. You do you, girl.

#LoveLipRemix