Monday Haircare announces global supermodel and Kiwi girl Georgia Fowler as the Australasian brand ambassador.
Kiwi model Georgia Fowler has taken the world by storm over the last few years, reaching supermodel status at a rate of knots. She has walked for some of the biggest names in the fashion world from Chanel, to Off-White, Balmain and even being one of the handful of New Zealanders who have made it onto the Victoria’s Secret runway as well as being a major face in their campaigns. Her 1.1 million Instagram followers are also a testament to not only her status as fashion inspiration but also to her phenomenal positivity and energy.
New York-based Georgia’s latest project comes in the form of Monday Haircare, a range created by Jaimee Lupton, a New Zealand entrepreneur and beauty enthusiast who was inspired to create the range of products that provide the benefits of salon quality formulations to everyday shoppers. Monday is getting ready to change the hair game with accessible products and have enlisted Georgia’s help and expertise as their Australasian brand ambassador.
We caught up with Georgia while she was in Sydney to learn more about her role with Monday.
Fashion Quarterly: Can you start off by telling me a little bit about what the last few weeks have been like for you? What have you been up to?
GF: I have just come back from New York, being there for about five days and before that I was in Paris for Fashion Week which was a lot of fun! I did a few jobs and got to catch up with lots of my friends who were in town at the same time. It’s such a great time for seeing people, meeting new people at events and of course enjoying the food and wine and just making the most of being in the city. But before that I popped over to Australia for a few jobs and of course got to shoot for Monday.
With fashion month just wrapping up in the northern hemisphere, what were some of your highlights?
I’m really enjoying Fashion Week, not only do I get to walk in a few shows but it was really fun to be able to go and sit front row at a few too and just really enjoy that aspect of it. I went and watched Off-White, which I always love! Having walked in that show three or four times before, it was so nice to be on the other end of it showing support. I walked for Brandon Maxwell over New York Fashion Week which is such a great show, so yeah it’s always just so fun to be involved and be able to manage working and enjoying travelling as well.
You have just been announced as Monday Haircare’s Australasian ambassador! Does working with local brands help you stay connected to home?
Australia and New Zealand will always feel like home to me and before this project came about, I really wanted to try and create a product for this market because I know it so well. But I do really appreciate being able to come home and work with a brand that has a shared ethos when it comes to not only the market but also how the product was going to be. Focus on the environment was also really important so Monday is made out of recycled plastic and has no nasties in the formulation either.
I actually went to school with Jaimee Lupton, the co-founder of Monday so this project is one that is really dear to me. So we will be working really closely alongside each other and when she came to me with this I absolutely knew it was something I wanted to be involved in. I think’s it’s something that is really lacking in the market and really needed. I know from my work and getting my hair done every day that it just gets damaged and what really makes the difference is using quality products. I think Monday is really unique in that it actually works but it also looks great, smells beautiful and the price means that hopefully it is affordable for everyone to have in their bathroom.
Can you talk a little bit more about your ambassador role?
I think the most exciting part about this is that it’s a really new and exciting step for me and I haven’t done anything like this before. The transition from being a model who is usually seen and not heard, to going in to creative meetings with the brand is such new territory and I can’t wait to take it on. The role is very much a collaboration and we will just keep working closely with each other and talking about what makes sense, like products to expand on or whatever else comes up. I hope to just be really involved and more than just a face for the brand, too.
Having walked and been shot for some of the biggest fashion names in the world, you must have picked up some tips and tricks. What is some key hair care advice you carry with you that you’ve learnt along the way?
It’s not so much a tip but I have really just understood what works for me – over the years and having so many things done to my hair and products used it’s really important for me to know what works. With the heat and work that’s done to my hair, I have found that the Monday repair shampoo and conditioner is perfect for just giving my hair a bit of a reset and replenish. I also just try to make sure my hair gets a break when I am not working and I like to use a masque or serums to give it some extra love.
What is your go-to Monday Haircare product?
Definitely the Repair Shampoo & Conditioner!
Can you tell us more about your hair and beauty routine?
If I’m not working, I have to wet my hair in the morning even if I’m not washing it – my curls are a bit unruly if I don’t wet it first, then let it air dry. I like to use a smoothing cream but that’s usually about it when I am off duty and I like to keep it really simple unless I am going to an event or something. In which case I will do something a bit more, like a slick look or give it a bit of a curl. I like to try and embrace what I have been given!
Skin wise, I like to cleanse really well and make sure I take off my makeup really thoroughly. I really like the Cosmetics one and there is a Chanel one that is really great that’s an exfoliant as well but that’s more of a 2-3 times a week kind of thing and not every day because it is quite harsh. There is a Biologique Recherche P50 lotion that acts kind of like an exfoliating lotion and that’s really great without having to scrub the skin. But I think it’s also really about using a serum and I have kind of bounced around a few different ones but I like the Ultraceuticals one, that’s great. The Chanel Blue serum is really amazing and then I just like to do a really simple moisturizer on top and then finally an eye cream, I love to top it off with that. One of my go-tos is the Sisley eye mask that I really like for at night.
Who are your hair icons?
Growing up and modelling, I always looked at Freja Beha Erichsen’s hair. She is a Danish model and just always had the best haircuts – she had the long hair bangs and that inspired me. Then I cut it short when she cut it short and I just thought it looked pretty cool! She’s got great hair and she kind of embraces the natural curl of her hair which I actually have as well and try and embrace if I am ever not working. Apart from that it’s also looking at the stylists who I really like the work of as well and draw inspiration from them.
As a model, you spend a large amount of time travelling. What do you do to make sure you’re feeling happy and healthy while in transit?
It is hard feeling healthy especially while travelling and eating out at restaurants and not being in a routine but I have found that upping the water intake really helps. I have vitamins which I won’t normally have, things like echinacea and vitamin C. Magnesium and liver tonics really help with bloat when you’re flying too. I like to make sure my skin is always super moisturized as well and like to fly with a hair mask on the go as well! It’s important to make sure the hair gets some love too.
When you’re not working, what could we find you doing on a typical Saturday in NYC?
If I am not working, I usually try and get up and go to a gym class straight away before I can think of an excuse not to. Once I have my exercise gear on, there’s no excuse, so try do that nice and early! I either do a work out with a friend or meet them for coffee or breakfast, stroll around the streets, go to a museum. I just really like to enjoy being home when I am.
In between being busy working and the launch of Monday Haircare, what are some of the things you have your sights set on for 2020?
It’s kind of a funny industry to be in and that you never really have much control over what’s going to happen. But I will just try and be available to work. I’m also trying to spend a bit of time with my family. I’ll base myself between New York and LA and take anything that comes in… hopefully I do more work with Monday and be a part of that growing as a brand and then any other things that may pop up along the way.
Would you like to add anything else before you go?
I want everyone to try Monday and tell us what you think! Everyone I have spoken to loves the products, and I really do too. So it’s really rewarding to hear such positive feedback about it. But also just stay up to date and stay tuned on the Monday channels because I know there are lots of really exciting things coming.