Simply getting your kids dressed each morning can be tough, but what’s even more challenging is finding a cohesive wardrobe for them that’s comfortable, cool, and durable.
Enter mums Ally Munro and Eloise Shanahan who saw a gap in the market when they realised they couldn’t source quality basics for their children without the hassle of ordering from overseas.
“There just wasn’t the fashion available to us that we really wanted to see on our kids,” says Shanahan. “While they’re little kids they are definitely an extension of ourselves, sartorially.’
And so the idea for their kids clothing label Sonnie was born—the name a very cute nod to the fact they both have three sons each. Their SS2021 collection which came out earlier this week is made up of shorts, tees, and sweatshirts using GOTS certified organic cotton, and was inspired by the classic aesthetic of vintage sportswear and adult clothing brands. Think varsity style t-shirts, sweatshirts embroidered with tennis racket emblems, and shorts with a basketball motif—all in a cohesive colour palette that can be mixed and matched.
“We want our kids to look cool but their clothes need to be comfortable, functional and easy to wear,” says Munro. “We also want our pieces to be worn and passed down, so sticking with classic styles is important.”
With this in mind, we asked Munro and Shanahan for their five top tips to style your kids.
1. Dress comfortably
Choose elasticated waistbands so dressing each morning is simple and kids can dress themselves. Wear layers that kids can easily remove throughout the day.
2. Buy classic sneakers
They’ll never go out of fashion, they get better with age and will be handed down. Any grubby old tracksuit can look cool with a pair of fresh socks and classic sneakers. You can find anything on StockX!
3. Don’t over complicate things
Keep it simple – avoid offensive prints at all costs. Buy colours that can be mixed and matched easily so anyone can pick something out and achieve a great result!
4. Buy oversized
Pieces look great oversized so they last a couple of seasons before being passed on.
5. Buy quality
It may be more expensive, but quality garments last so much longer and are able to be passed down.
Check out Sonnie’s latest collection at sonniestore.com.