Chloe Zara Hair has rebranded as CZE Hair, ushering in a new era of sophisticated, essential haircare with a focus on global growth. While the brand name has evolved, founder Chloe Zara Munro emphasises that CZE retains the heart and soul her customers cherish. The rebrand also introduces the meaning behind the “E” in CZE, which stands for “Essentials”—a nod to the brand’s commitment to providing products that effortlessly enhance hair health and beauty.
With CZE Hair, Munro has doubled down on her vision for haircare that’s not only luxurious but also purposeful, blending natural, bio-led formulations with a unique Trico-Dermis Beauty™ philosophy. This concept draws on skincare science to nurture the scalp and hair holistically, setting CZE apart in the ever-evolving haircare landscape. As Munro explains, her seven guiding principles—Essentials, Everyday, Effortless, Experience, Everyone, Expertise, and Effective—represent the brand’s dedication to a modern, inclusive approach to hair health.
Looking forward, CZE is preparing for exciting expansions, with products designed specifically for curls on the horizon. Through the rebrand, CZE Hair reaffirms its promise of effortless elegance, making it possible for everyone to enjoy beautiful, healthy hair every day.
Below, we sit down with the founder and discuss the brand’s exciting new phase and which product is her absolute favourite.
In conversation with Chloe Zara Munro:
Why the rebrand? What does the ‘E’ stand for/represent?
We’ve rebranded from Chloe Zara Hair to CZE Hair to overcome restrictions that were limiting our global growth. The ‘E’ in CZE stands for ‘essentials,’ reflecting my belief that our range provides the essential products to create effortlessly beautiful hair. This rebrand marks an exciting new chapter for us, but the heart of our brand remains unchanged. CZE Hair continues to embody the chic, sophisticated look and feel that our customers love. Our top priority remains the same, delivering ultra-nourishing hair and scalp care through our exceptional, natural, bio-led formulations. At the core of CZE Hair are our 7 E’s, which represent Essentials, Everyday, Effortless, Experience, Everyone, Expertise, and Effective, encapsulating the values we stand for and our commitment to your hair’s health and beauty.
- Essentials: The products you need with carefully selected, nourishing ingredients to create beautiful, healthy hair.
- Everyday: Designed to seamlessly fit into daily routines without the hassle.
- Effortless: Hair Care that works smarter, not harder, to deliver stunning results, for an effortless style.
- Experience: Luxurious, high-quality formulas that enhance everyday hair care, because you deserve to look and feel your best every day.
- Everyone: Tailored to suit all hair types and textures.
- Expertise: Backed by 20+ years of experience, offering expert guidance, tips and tricks, for achieving your best hair possible.
- Effective: Tested and proven formulations to deliver consistently beautiful outcomes.
How have you and the business evolved since your original launch that inspired the timing of your rebrand?
This journey so far has been immensely rewarding, allowing me to explore our core values while bringing my expertise as a hairstylist to life. As a hairdresser, I became synonymous with creating effortlessly beautiful hair. And with CZE, I’ve developed a range of essential products designed to help you achieve that same pared-back beauty at home. Our focus is on making hair care simple, effective, and accessible so that everyone can enjoy healthy, stunning hair every day with confidence.
How did you come up with this concept of Trico-Dermis Beauty™, and how do you see it changing the haircare industry?
At CZE, we go beyond trends that may shift in just a year. At the core of our brand are foundational skincare principles. We utilise ingredients commonly found in skincare and meticulously research their efficacy to enhance the overall health of the scalp and hair.
“Trichological” refers to the science of human hair’s structure and function, while “dermis” denotes the inner layer of the skin’s two primary layers. Our Trico-Dermis Beauty™ philosophy seamlessly integrates green beauty science with established skincare logic, aiming to enhance your hair’s shine, body, texture, and hydration while revitalizing the scalp.
There seems to be a growing awareness of scalp health as foundational to hair beauty. How do you educate your customers on this aspect, and how do you think this awareness will evolve?
I’m incredibly excited to see this new category evolve, as I truly believe we’re on the brink of a transformative shift in modern haircare. At CZE Hair, we’re passionate about educating our customers on the importance of using haircare products formulated with purposeful and intentional ingredients. Through this knowledge, we empower everyone to make choices that not only enhance their hair’s appearance but also contribute to lasting health and vitality. Our commitment is to guide you toward products that genuinely improve and maintain overall hair wellness, setting a new standard in everyday care.
Of all the products in the CZE range, do you have a personal favourite or go-to for everyday haircare?
My absolute favourite from the CZE collection has to be the Nourishing Perfume Oil—it’s my must-have product. It was the very first creation that sparked the entire haircare range. Back in the salon, I loved using hair oil to prep clients’ hair for styling and as a finishing touch to enhance their look. The Nourishing Perfume Oil is a unique, silicone-free blend of intentional, natural oils designed to deeply nourish the hair, adding smoothness, shine, and softness. With our signature fragrance, it leaves hair smelling absolutely divine and feeling luxurious
CZE’s Refine Collection is designed for fine or thinning hair. Do you plan to expand into products for other specific hair concerns or types in the future?
The Refine range is fantastic for fine and thinning hair, an excellent choice for anyone needing a boost in growth. It’s also perfect for those looking for a gentle, purifying shampoo and conditioner that’s nourishing on the scalp. Looking ahead, we’re excited to introduce our next range in 2025—perfectly tailored for curls! Plus, we’ll be adding another essential haircare product, each crafted with our unique CZE formulations.
Words: As told to Louise Dunn.
Photography: Supplied.
