This cruelty-free skincare range uses premium ingredients – and the best news is every product is under $10

25 June 2018

WORDS BY Fashion Quarterly New Zealand


There’s no shortage of skincare options out there, but finding one which performs well without breaking the bank is another story.

Imagine if while doing your weekly food shopping, you could also restock your entire beauty cabinet with a quick visit to the beauty aisle? Well, wonder no more, as there’s a new range in town that is packed with premium ingredients, dermatologically-tested, cruelty-free, priced at $10 and under… and all available from your local Countdown supermarket.

That’s right, Voeu (pronounced ‘voo’, it means wish in French, you see) has arrived, comprised of all your core beauty essentials, including a moisturiser, facial cleanser, exfoliating scrub, micellar water, facial wipes, eye cream and several body lotions – yep, basically everything you would use as part of your daily skincare ritual.


Voeu has been scientifically designed with particular consideration given to its ingredients—ones we like the sound of include: organic olive oil (perfect for calming and moisturising); plankton extract (a total buzz ingredient right now as it supports the regeneration of skin cells and is also an antibacterial which = reduction in blemishes); and vitamin BC and E (powerful all-rounders for moisturising, softening and anti-ageing). Voeu is also free of parabens and all types of irritating chemicals.

For those of us who are not only aware of what we’re putting on our skin, but are also super conscious of our environmental footprint, the range doesn’t cut corners here either, using natural walnut shell powder instead of nasty microbeads. Bonus round: It’s not tested on animals, so that’s another big tick from us.

We haven’t even got to the best part yet, which is that most products in the range will give you change for a tenner, the most expensive being the eye cream, anti-wrinkle day cream (hello!), micellar water, firming body lotion and moisturiser, which are all still only $10. The rest of the line ranges from $3.50 to $8.00, meaning it is a super affordable range to try out or mix and match with your current regimen.

Basically, you’ve got nothing to lose by giving this one a go.

Voeu is available from Countdown stores nationwide and online at countdown.co.nz now.


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