COVERGIRL announce James Charles as first ever male spokesmodel

17 October 2016
By Fashion Quarterly
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Easy, breezy, beautiful COVERBOY.

COVERGIRL have made a ground-breaking move by announcing 17-year-old YouTuber James Charles as their first male spokesmodel alongside Katy Perry!

He’ll begin his stint as the face of the cosmetic brand’s new mascara launch, ‘So Lashy!’ and will appear in ads and TV commercials too.

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According to his heartfelt announcement post on Instagram he couldn’t be happier to be working with COVERGIRL:

“I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good.”

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. 😊💕 make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jamescharles) on

If you’re reading this thinking ‘I know him from somewhere!’, it might be from his high school photos. James’ post went viral after he announced that he brought his own ring light to the photo session to ensure his highlighter would be “poppin”. Isn’t he incredible and like, totally #goals?!

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