Blac Chyna’s name change blocked by Kardashians

9 December 2016
By Fashion Quarterly

Blac Chyna (miss FQ H)

The sisters’ aren’t about to let Blac Chyna become a Kardashian without a fight.

Blac Chyna faces a legal battle if she wants to trademark her new name, with the Kardashian sisters saying her name change will tarnish the brand.

Lawyers acting for the reality star filed a trademark application that would allow the reality star to trade under the name “Angela Renée Kardashian”.

But People reports the Kardashian sisters are opposed to this, and have taken legal action to block the new name.

Blac claims that by legally trademarking her new name, she’ll protect her livelihood as a social media celebrity.

ADVERTISEMENT — ARTICLE CONTINUES BELOW
ADVERTISEMENT — ARTICLE CONTINUES BELOW
Blac Chyna is set to marry Kardashian brother Rob, but the date hasn't been announced. Photo: Getty Images
Blac Chyna is set to marry Kardashian brother Rob, but the date hasn’t been announced. Photo: Getty Images

The reality star (whose real name is Angela Renée White) is engaged to Rob Kardashian and recently gave birth to a new daughter, Dream.

Lawyer Walter Mosley, acting for the star, told People the sisters’ opposition to Blac registering the name as a trademark wasn’t something he’d expected.

“Everything has been fantastic between her and the family to the best of my knowledge, so this is a shock. Thus, I’m under the belief that it’s a misunderstanding,” he said.

The Kardashian sisters are flexing their corporate muscle to void the trademark. Photo: Getty images
The Kardashian sisters are flexing their corporate muscle to void the trademark. Photo: Getty images

According to documents obtained by TMZ the Kardashians claim they’ll “suffer damage including irreparable injury to their reputation and goodwill” if their future sister-in-law were to profit from the name change.

Mosley also revealed the lawsuit to void Blac’s application showed how strongly the sisters’ felt about others using family name.

“In the complaint they are not short of shy as to how they feel about Angela using the trademark,” the lawyer said.

While Blac’s marriage to Rob would allow her to use the Kardashian name, it remains to be seen whether she’ll legally be allowed to trade under it.

Watch the intense new ‘Rob & Chyna’ trailer: Tears, Fights and Kardashian Kameos!

Loading the player...
Photos: Getty Images

Subscribe & Become an FQ VIP

As a Fashion Quarterly subscriber you enjoy exclusive content, giveaways, invitations to VIP events, and more.

Subscribe & Become an FQ VIP

As a Fashion Quarterly subscriber you enjoy exclusive content, giveaways, invitations to VIP events, and more.

Sign up to the FQ newsletter and WIN*

Get the latest fashion, beauty, and lifestyle news delivered straight to your inbox each week.

*Ts&Cs apply.

Find out more at fq.co.nz/fq-newsletter