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It’s looking like you’ll be able to buy Céline online very soon

14 June 2017

WORDS BY Fashion Quarterly New Zealand

24 Sevres (H)

Our favourite luxury labels are all now just a click away.

We couldn’t be more excited over news of the launch of 24 Sèvres – a shopping website by LVMH that stocks some of the world’s most exclusive fashion brands.

The move by LVHM – the luxury goods company which owns a plethora of brands, including Louis Vuitton, Dior, Givenchy and Fendi – means other prestigious labels like Céline, who don’t have a web presence, will now be able to offer online shopping.

The website already carries over 150 high-end designer brands including Prada, Gucci and Maison Margiela and functions as an extension of Le Bon Marché, the Parisian luxury store offering a curated selection of designer labels.

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If that wasn’t enough to get fans of luxury excited, the global site has released a 77-piece limited edition capsule collection created by 68 local and international names to celebrate the launch.

The collection features Chloé, Miu Miu, Fendi, Givenchy and Proenza Schouler – among others – working in collaboration with artists to create a singular piece that offers a uniquely Parisian take.

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Highlights include a Jil Sander sweatshirt made in collaboration with the illustrator Guillaume Le Roux; a Loewe Hammock bag created with graphic design duo M/M Paris; a Proenza Schouler bag created with the Keith Haring Foundation; and a Kenzo sweatshirt that features a photograph of the model Iman, shot by Hans Feurer.

LVHM CEO Bernard Arnault released a statement saying 24 Sèvres aims to offer a sophisticated shopping experience for its fashion-forward clientele.

“With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris. Shopping at Le Bon Marché is a special and unmissable experience for both local and international clienteles.

“With 24 Sèvres, our clients can now enjoy this unique feeling every day and night, worldwide.”

Photos: Supplied

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