In recent years, airtime in the sustainability conversation has primarily been dominated by a focus on the materials and supply chains of the new; however, although there’s no denying the importance of such things, attitudes are starting to shift.
For those ready to commit to a new purchase, a new option is on the rise: made-to-order. Buying a garment that’ll be created especially for you obviously trumps overproduction, and supporting a company that isn’t adding excess waste to an already overburdened world seems like a no-brainer. But after years of engaging with fashion at a rapid-fire pace, how easily can shoppers change their ways?
Scroll on to discover the local brands making waves in the made-to-order space, and read about whether customers are really ready to save goodbye to the endorphin rush of off-the-rack in the autumn issue of Fashion Quarterly.
1. Molly Perkinsons
Available for order via DM and made in-house at the brand’s Mount Maunganui studio, Molly Perkinsons offers a tempting range of silk-satin pieces — from slip dresses to slinky two-piece sets.
2. Rachel Mills
Rachel Mills’ trusty basics, including swim and underwear, are a minimalist’s dream come true. The Auckland-based label has perfected the art of made-toorder, even offering a ‘Track my pre- order’ section online, so you can see exactly what stage your garment is at.
3. Ellis
In natural fibres and an understated colour palette, Ellis’ refined silhouettes subtly incorporate ties, gathers and ruffles. The Auckland-based label’s considered offering takes the rush factor out of shopping, thanks to new styles being slowly added to an ever-evolving range that’s available on an ongoing basis.
4. Esse
In recent months, Esse announced a transition to made-to-order pieces with the introduction of new line ‘Wardrobe Heroes’. Shoppers can continue to expect the same natural fibres, subtle hues and soft shapes that the brand beautifully champions.
5. Layplan
Creative pair Lavinia Ilolahia and Talia Soloa organically co-founded Layplan as a result of their close friendship, formed while studying fashion design at university. Their pieces are bright, bold and never without the element of surprise.
6. Emma Sofie
All experimental shapes and fun prints, Emma Sofie’s handmade pieces are sure to bring joy to any wardrobe. Previously Auckland-based, the designer has just made the move to Copenhagen, so get ready for a dose of Scandinavian cool.
7. Loclaire
Founded by Frances Lowe, Loclaire’s considered made-to-order pieces have been winning over fans thanks to polished cuts and sweet details. You’ll no doubt have spied her crinkle pieces with floral cut-outs on your Instagram feed.
To discover more about the made-to-order movement, be sure to pick up a copy of the Fashion Quarterly autumn issue, available in all good newsagents, supermarkets, and online from March 21st 2022.
