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Where to get your hands on Pinterest’s most popular mascara

18 January 2018

This year, lashes are looking up.

WORDS BY Fashion Quarterly New Zealand

This year, lashes are looking up.

According to a report released by Pinterest, the interest in long, luscious lashes is on the up with the search phrase increasing by 152% on the popular social media platform.

Based off this we’re calling it: 2018 will be the year of the lash, making it all the more important to have our lash game on point.

Enter Too Faced’s Better Than Sex mascara, AKA Pinterest’s most-pinned mascara.

A post shared by Too Faced Cosmetics (@toofaced) on

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With its sassy name and hour glass shaped brush, this mascara gets rave reviews worldwide – so it’s no wonder it’s garnered so much attention on Pinterest!

Inspired by old Hollywood’s biggest blonde bombshells (yes Marilyn Monroe yes), this product has a collagen infused formula, nourishing acacia tree extract and is vegan-friendly. What’s not to love?

According to our beauty editor, using two coats is recommended to achieve oversized and wow-worthy lashes. So say hello to 2018 and longer, fuller lashes that don’t smudge.

You can purchase the popular mascara in New Zealand for a steal at $35 from Mecca with a waterproof version also available.

You’re welcome.

Images: Instagram

Watch Jerrod Blandino talk about the story behind Too Faced’s Better Than Sex mascara:

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