Not satisfied with a topical solution?

If you want to try something a bit stronger, your best bet is to investigate Botox and facial fillers such as Juvederm, Esthélis and Emervel. Many of us are worried about getting that so-called ‘frozen face’, but Dr Catherine Stone says an experienced and conscientious injector won’t let this happen. “Much of the art of cosmetic medicine is being able to soften the negative signs of ageing, while still maintaining natural movement of expression,” she says.

Try: Botox. Charged per unit, it can be as little as $72 for the upper lip area or the corners of the mouth. To target the ‘grumpy frown’. expect to pay $360-$500. Lasts from three months. Like Botox, fillers are tailored so there isn’t one price to suit everyone, but prices start at $550 per syringe for small areas like fine lines.