Need a tailored suit? 3 reasons you should trust technology to design your custom-fit suiting

9 May 2023

By Fashion Quarterly

Leveraging the latest in AI technology, THEODORE have made bespoke menswear more accessible and convenient than ever before.

THEODORE is an Australian menswear brand that values innovation and quality, and they’re not afraid to break down traditional barriers to achieve it. By leveraging the latest in AI technology, they’ve made bespoke menswear more accessible and convenient than ever before. And by combining technology with traditional craftsmanship, they’ve created a product that is truly unique and of the highest quality.

At the core of THEODORE’s offering is their contactless body measurement technology, which they have invested heavily in developing. With the release of their THDR Pocket Tailor App, customers can now get their measurements taken instantly and accurately from anywhere in the world. This eliminates the need for in-person fittings and ensures that customers get a truly personalised fit.

Read on for three reasons why you should trust AI to design your next menswear suit, plus we answer your questions on how it really works.

1. Precision and Accuracy:

The advanced AI technology used by THEODORE ensures that the measurements taken for your garment are precise and accurate. The THDR Pocket Tailor App uses deep learning algorithms to offer customers instant contactless measurement, ensuring that the garment is tailored to your exact specifications. This eliminates the guesswork of choosing a garment off the rack and guarantees a perfect fit every time.

2. Efficiency and Convenience:

The use of AI technology in the production process allows for greater efficiency and convenience for customers. Computer-generated patterns and laser fabric cutters minimise the chance of error, while the contactless measurement system saves time and eliminates the need for in-person fittings. This means that customers can order their personalised garment from anywhere in the world with ease, and receive it in a timely manner.

3. Quality and Craftsmanship:

While AI technology plays a significant role in the production process, THEODORE recognises the importance of traditional craftsmanship. All garments are hand-finished by experienced tailors and independently quality-checked to maintain their high standards. This means that customers receive a personalised, perfect fit garment that is not only precise and efficient but also of the highest quality and craftsmanship.

Where does it source its fabrics from?

THEODORE works closely with leading fabric mills across Europe and Asia to source the highest quality fabrics that are functional, sustainable, and durable. They offer a range of fabrics from mills such as Loro Piana, Ariston, Marling & Evans, VBC, Dino Filarte, Stylbiella, and Jorge Carli, ensuring that customers have access to the most fashion-forward and luxurious suiting fabrics available.

So, how can I ensure the quality of construction?

Once the fabric has been selected, THEODORE uses computer-generated patterns and laser fabric cutters to ensure the most efficient and reliable garment construction possible. And while technology plays a significant role in the production process, the brand recognises the importance of human artisans, and all garments are hand-finished by experienced tailors and independently quality-checked to maintain their high standards.

THEODORE suits feature a standard half-canvas construction with hand-pick stitching on all seams, functional buttonhole sleeves, double-fused waistbands, and reinforced crotch construction. Their shirts also feature high-quality craftsmanship with side seams reinforced with gussets, split yokes, double-fused collars and cuffs for structure. All of these details add up to garments that not only fit perfectly but also look and feel great.

Need more convincing? Download the THDR Pocket Tailor App on the Apple App Store or Google Play. Or better still, try your luck at booking an appointment at one of THEODORE’s pop-ups held over May (dates below) or try a virtual appointment to begin the process.