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The sold-out belly oil for expectant mums

13 October 2021

We tell you all about the belly-loving product that’s proven to be liquid gold.

Model: Juliette Perkins. Photography: Karen Inderbitzen-Waller & Delphine Avril Planqueel.

When it launched three months ago, supplies of belly oil by Pure Mama were estimated to last several months, but that was before thousands of orders came flowing in from all over Australasia. Now, the New Zealand-made luxury oil has a waitlist of 520 women—and climbing—proving it’s a real hit with expectant mums.  

So, what is it about this belly oil that makes it so sought after? It’s developed to support the body’s natural growth during pregnancy. Aiming to ease the sensation of skin tightness and that itching feeling often felt with burgeoning bumps, it also works to boost skin elasticity in a bid to prevent stretch marks. The oil is made with high quality, natural, and organic ingredients like almond, rosehip, vitamin E and raspberry seed, and its subtle coconut and almond scent isn’t too overpowering throughout the day. 

The belly oil is part of the Pure Mama range founded by Kiwi mother of one, Lara Christie. After noticing a lack of pregnancy products on the shelves, Christie spent two years developing the pregnancy-specific skincare (which also includes an exfoliating bump scrub and nipple butter). Her range uses nutrient-rich botanicals, all chosen for their antioxidant, healing, and restorative abilities meaning they’re safe for use throughout pregnancy, the postpartum period, and beyond. 

Thankfully, a new batch of the belly oil is expected by late November for all those soon-to-be mums on the waitlist. Right now though, it really is considered liquid gold. 

Discover the Pure Mama range at puremama.com

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