The brands supporting women this International Women’s Day

8 March 2022
By Hemma Vara

Here's how to show your support for the initiatives that benefit women.

When women thrive, so do their communities and economies, which is why it’s vital to support initiatives that directly benefit women. This year for International Women’s Day, many fashion, beauty and lifestyle brands are shining a light on ways to empower women — whether through special collections or stylish buys that give back. Show your support through these initiatives, or donate directly to these uplifting causes to create a better world for all.

Making clothing accessible to all

Koha Apparel founder Charli Cox.

Clothing is a fundamental human right, but not everyone has equal access. Second-hand clothing is increasingly becoming an expensive market, making it difficult to access for those who depend on it. This is why Kowtow is partnering with Koha, a female-led charity that provides quality, clean clothing to vulnerable and marginalised individuals. Both Kowtow and Koha share similar values, including keeping clothing out of landfills and in circulation. 

Kowtow is donating new, unworn clothing to Koha, encouraging others to participate by dropping off quality clothing to Kowtow’s Wellington and Auckland stores. 

Drop off your clothing donations to Kowtow’s Wellington and Auckland stores from now until 9 April. If you have any queries about the suitability of your garments, check out Koha’s donation guidelines here. 

Giving back to Endometriosis New Zealand

Tronque founder Tanné Snowden.

Embarking on a journey to find skincare products containing ingredients that didn’t affect the human endocrine system, Tanné Snowden decided to take matters into her own hands, founding clean skincare brand Tronque. The first product Snowden developed was the soft focus scar concentrate, a serum to help the look and texture of her post-endometriosis surgery scars. 

Showden is now giving back to other women with endometriosis, having donated over $20,000 worth of product to Endometriosis New Zealand. Individuals can donate to Endometriosis New Zealand via the charity’s Givealittle page to receive a free 30ml soft focus scar concentrate bottle. 


“Through my own experience, I know how valuable it can be to feel supported by loved ones and the work that ENZ does to help educate Kiwis about endometriosis is truly incredible”, says Snowden. 

Donate to Endometriosis New Zealand via their Givealittle page before 15 March and email to receive your Tronque soft focus scar concentrate, subject to stock availability. 

Supporting the success of women in New Zealand, Australia, and Canada

This year for International Women’s Day, Michael Hill is highlighting its partnership with not-for-profit organisation Dress for Success, which helps empower women to achieve economic independence by providing a network of support, professional attire, and development tools to help them thrive in work and life. Approximately 84% of the Michael Hill workforce and 43% of its executive leadership team are female, with the jewellery brand acknowledging the critical part that women play in its communities. 

Michael Hill will donate $15 from every purchase of its cultured freshwater pearl stud earrings (retailing at $25) to Dress for Success in the country of purchase — New Zealand, Australia, or Canada. 

“The past two years have been immensely challenging for our organisation, and the women we serve. By standing together with partners like Michael Hill, we are continuing to help women break the cycle of poverty and obtain safer and better futures. Our vision is a world where women do not live in poverty; are treated with dignity and respect; and are strengthening their families and shaping their communities”, explains Wendy Longwood, the global chief operating officer at Dress for Success. 

Find out more about the New Zealand Dress for Success chapter here, and purchase the Michael Hill cultured freshwater pearl stud earrings here.

Providing stability to women survivors

A member of the Nziza Women's Collective.

Aotearoa coffee roastery, Allpress, is using International Women’s Day as an opportunity to highlight the contributions that women make to the coffee industry worldwide. 

Working alongside Rwandan-based Nziza Women’s Collective and coffee importer First Crop, Allpress is selling a limited-edition coffee with all profits reinvested into the collective. 

The Nziza Women’s Collective is a group of 200 women survivors of the Rwandan genocide who are the sole income providers for their families. 

“Our partnership with First Crop and The Nziza Women’s Collective allows us to make that meaningful change, whilst also creating a conversation, particularly in light of International Women’s Day. Every cup brewed using this coffee will contribute to stability for a mother and her family by providing her with opportunity and assistance. We encourage our community and all coffee lovers to get behind this wonderful cause”, says Allpress New Zealand brand lead, Kristy Wilson. 

The coffee itself showcases sweet notes of white chocolate, green apple and citrus. Its packaging has been designed by Allpress team member and artist Emma Currie, further providing a platform to showcase the talented women in the industry. 

Purchase the Rwanda Nziza Women’s Collective coffee here

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