Actress and producer Sydney Sweeney has been announced as the new ambassador for luxury haircare brand Kérastase. The announcement came with a tongue in cheek video from the brand with Sweeney wearing a Dion Lee cropped blazer and skirt, as well as a ‘Kérastase’ sash. In the video Sweeney lists why she was named brand ambassador – with reasoning such as she’s never had a bad hair day, she speaks French (learnt from reading Kérastase products like Blond Absolu) and most importantly, she has the best hair flip in town. Well, we can’t refute any of that. 

Sweeney, who has made waves in Hollywood with her roles in The White Lotus and Euphoria (for which she’s received Emmy nominations) says it’s immense to partner with such an iconic brand. 

“For me there is something in beauty about being creative, being myself and being a strong believer in my actions. I feel all the Kérastase campaigns always capture these themes, and of course they are always très très chic.” 

Global Brand President Kérastase Rosa Carriço says ‘I was drawn to Sydney’s warmth and magnetism’. “She speaks to her communities with passion, focus and a sense of humour that makes you feel like you instantly know her. This is the Kérastase woman. One who dares and one who embraces their own journey.” 

As for us, we look forward to seeing the campaign rollout from next month.