All Aboard: Our editor-approved guide to styling the nautical trend

6 March 2025
By Fashion Quarterly

Set your sights on nautical stripes — sailor style is back on the horizon.

Imagery: Launchmetrics/Spotlight
Imagery: Launchmetrics/Spotlight

Buoy oh buoy! It’s time to embark on a sartorial voyage across the seven seas, because according to the recent runways, sailor style is back in vogue. 

The nautical aesthetic has long been embraced in the wardrobes of French women – its roots can be traced back to the First and Second World Wars, where French naval uniforms were adorned with the now iconic marinière stripe. Coco Chanel later popularised and feminised this look, making it a staple among the fashion elite in the mid-1900s, synonymous with luxury and royalty.

Coco Chanel wearing a Breton shirt in 1928.
Tommy Hilfiger S25. Credit: Launchmetrics/Spotlight.

Today, brands like Celine and Chanel offer classic interpretations of this timeless style, while the Houses of Jean Paul Gaultier and Vivienne Westwood have infused it with an avant-garde flair. Spotted in Gaultier’s S24 collection by Simone Rocha were an array of embellished sailor hats and bow-adorned marinière tops – a whimsical yet approachable take on the trend. 

Whether or not you’re planning to spend time by the sea, why not look the part and incorporate a few nautical touches into your repertoire.

Shop our nautical edit

Celine ‘Triomphe’ sailor cap, $1450.
Tommy Hilfiger stripe open placket polo dress, $169.
Stuart Weitzman ‘Bria’ flat, $490, from Scarpa.
Deadly Ponies ‘Bandit’ tote, $669
JW Anderson anchor earrings, $453.

STYLE TIP

The marinière stripe is the cornerstone of nautical style. Keep your ensemble simple and polished for daytime by donning a striped dress or pairing a marinière shirt with a light denim or linen short.

Veronica Beard ‘Mabel’ jacket, $1250.
Rebe mini skirt, $295.
Van Cleef & Arpels ‘Lucky Summer Boat’ clip, $13,600.
La Tribe low wedge espadrille, $320.
Rolex ‘Deepsea’ watch in gold, POA, from Partridge Jewellers.

STYLE TIP

Opt for a well-fitted blazer and trouser that echoes the sharp lines seen in naval uniforms. For a more simple approach, consider pairing your favourite black or navy mini skirt with a sailor blouse.

Frame sailor blouse, $805.
Veronica Beard ‘Renzo’ pant, $750, from Muse.
Bared Footwear ‘Muaiz’ wedge, $169.

This article originally appeared in Fashion Quarterly‘s Summer 2024 issue.

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