Tools down: We review the new Shark FlexStyle hair multi-styler
5 July 2023
By Fashion Quarterly
Flip easily between sleek strands one day and high-volume curls the next with the multi-styler to end all multi-stylers.
In hot pursuit of beautifully styled hair every day of the week is the new Shark FlexStyle Air Styling & Drying System. Shark is America’s #1 Vacuum Brand* and just when you thought we’d reached peak hairstyling tools they have been quietly putting an end to lugging around heavy, bulky and damaging stylers with this clever iteration which has just launched in New Zealand.
Offering powerful drying for all hair types, the lightweight Shark FlexStyle tool transforms into an ultra-versatile multi-styler with a simple twist. Tested rigorously by diverse stylists, consumers and influencers, the Shark FlexStyle was created by and for all hair types and skill sets. Blending power and performance, consumers can dry wet hair and curl, volumise or smooth simultaneously for a quicker daily routine without any heat damage. Instead of several taking up valuable space in your drawer or carry-on, it unlocks numerous styling tools in one, with five compact attachments including a styling concentrator, auto-wrap curlers, a curl-defining diffuser, a paddle brush and an oval brush.
Measuring and regulating the temperature 1000 times per second, the Shark FlexStyle delivers consistent heat that minimises your locks’ exposure and ultimately prevents placing any undue stress on them. And on the topic of heat, there are four temperature and three airflow settings for customised results depending on your hair type and what look you’re trying to achieve. Plus, there’s a cool shock button that sets your style for day-long luscious locks.
It doesn’t require rocket science to understand why there’s a growing trend towards multi-stylers. These sensible solutions provide the benefits of several tools by employing interchangeable elements to tap into various styles without the need for a separate dryer, straightener, curling wand or heated brush.
Those with longer lengths or stubborn strands will know that hairstyling can soon turn into a strength workout, placing strain on your shoulders and neck as you try to tame your hair into glossy waves and sleek blowouts, but at a mere 700g, the power and speed built into the Shark FlexStyle punches well above its weight. Designed for all hair types — straight, wavy, curly and coily — the Shark FlexStyle is a hairdryer that also can add volume, smooth and curl your hair at super-fast speeds.
The Shark FlexStyle will have both novice and seasoned stylers and those simply looking to do away with their multi-step process hanging up their existing arsenal of tools and doubling down on one that doesn’t just do it all, but does it all ultra-well.
*Source: The NPD Group/Retail Tracking Service