One of the biggest frustrations for women looking for allergen-free hair dyes has been the lacklustre results they deliver. But now there’s no need to choose between quality colour and healthy ingredients, as Wella introduces the new colour innovation KP Innosense. Featured in Serville’s new ‘Your Colour’ campaign, this ground-breaking new range delivers natural, superior results for every hair colour, from dark chocolate browns, to fiery golden coppers to sun-kissed blondes.

Using the revolutionary new dye molecule ME+, KP Innosense is completely free of Para-Phenylenediamine (PPD) and Paratoluenediamine (PTD), ingredients commonly found in hair dyes that are known to cause allergic reactions.

Wella Colour Ambassador and manager at Servilles Mission Bay Olivia Davies directed the colour and styling for the beautiful shoot, which features the New Zealand countryside as a backdrop.

And to celebrate the campaign, Servilles is giving one lucky Instagram user free colour for a year! To find out more, head over to their Instagram page now.

To try the KP Innosense range, head to Servilles for a consultation.

Colour & styling directed by Olivia Davies using KP Innosense
Hair by Olivia Davies, Alice Tucker, Duncan Moss and Ivan Lee
Photography by Adam Bryce
Makeup by Virginia Carde
Styling by Paris Mitchell
Models from 62 Models, Red Eleven, Clyne Model Management

Available from April 1st at all Servilles salons.