Take two: the return and rise of the adidas Taekwondo sneaker that Aotearoa’s It-crowd is wearing… Here’s proof

3 September 2024
By Fashion Quarterly

The athletic silhouette is kicking it up a gear returning to its legacy as a spring fashion essential.

Once a staple on the mat, the adidas Taekwondo has made a striking return, transcending its athletic origins to become a style icon. As the lines between sport and streetwear continue to blur, this classic low-profile design is now more relevant than ever, seamlessly blending performance and fashion for the modern wardrobe. Want to give your work and weekend ensembles a luxe finish with box-fresh kicks? Take it from the It-crowd. But first, a little history lesson on the revived adidas Taekwondo…

The history of the adidas Taekwondo

Originally designed as niche sportswear, the Taekwondo collection offers a new, experimentally eloquent footwear alternative for today’s world… But only for those brave enough to step into the ring and explore even more expressive silhouettes from the archive. Iconic in nature, a statement in the streets – Taekwondo hits hard.

Taekwondo Slip

Slip into something completely unique in the Taekwondo. A silhouette that pays homage to the iconic era of the 2000’s. Stripped-back experimentalism, deeply-rooted in the history of martial arts and being taken down a fresh path today. Brought back for the bold wishing to create their own direction through unique style expression.

Taekwondo Lace

Taekwondo Lace takes the experimentalism of the 2000’s and strips it right back to create a silhouette that is truly, minimally effortless but loud in all of the right places. Sleek in design, the Taekwondo Lace is crafted in a soft leather upper and complete with traditional closure and iconic 3D quilting on the toe. Low profile in design, but never in nature.

How to style the adidas Taekwondo sneaker

Stylist Estelle Schuler pulls pieces from the current season racks of Aotearoa’s designers—emerging and existing—and explores the personal styles of some of Auckland’s coolest women proving how adaptable and relevant the adidas Taekwondo collection is. 

Worn by Amy Fraser @fr.amy

OKREAL’s Amy Fraser wears her adidas Taekwondo Laces in Cloud White with Core Black Stripes and a Gum Sole with a white long sleeve bodysuit, white lace stockings, and silver star earrings for an elegant, high-performance appeal. 

Worn by Antonia Borich @antoniaborich

Chrome is having its moment. Opting for the adidas Taekwondo Laces in Cloud White and Silver Metallic Stripes and a Gum Sole, Antonia Borich gives her evening ensemble a sporty sensibility. 

Worn by Becca Haegar @beccahaeger

Becca Haeger leans into the ’80s with an oversized slouchy sweater cinched at the waist with an oversized belt and black microshorts. The hero? The adidas Taekwondo Laces in Core Black with Cloud White Stripes, Gum Soles, paired with black opaque over the knee stockings. 

Worn by Dennise Palpal-Latoc @asianbellahadid

Adding visual interest to her ultimate off-duty look, Dennise Palpal-Latoc wears alternative colourways of her adidas Taekwondo Laces in Core Black with Cloud White Stripes and Gum Soles (and vice versa).  

Worn by Olivia Bennison @oliviabennison

Preppy and pretty, Olivia Bennison styles her adidas Taekwondo Laces in Cloud White with Silver Metallic Stripes and Gum Soles with grey knee high socks, a pink striped shirt, and silver bow jewellery. Cher from Clueless could never. 

Worn by Rachel Soo Thow @thelitlist__

Playing with proportions and truly making those three stripes pop, The Lit List’s Rachel Soo Thow has mastered layering to add refinement to this otherwise athletic outfit. And let’s not forget that pop of classic Originals red.

Worn by Rose Chang @appoc

Is there a better combination than a wide tracksuit bottom with a low-profile sneaker design? Executed to perfection by Rose Chang, this fit seamlessly blends performance and fashion that works hard in a multitude of situations. The adidas Taekwondo Laces in Cloud White with Core Black Stripes and Gum Soles are infinitely versatile. 

Worn by Sophie de Renzy @sophiederenzy

If in doubt, go full black out. With the punchy addition of the adidas Taekwondo Laces in Core Black with Cloud White Stripes and Gum Soles, this welcomed contrast adds a modern touch to this luxe monochromatic fit worn by Sophie de Renzy.

Worn by Paige Downard @paige__downard

Paige Downard pairs a crisp cotton shirt with baggy jean shorts and white lace socks with the adidas Taekwondo Laces in Core Black with Cloud White Stripes and Gum Soles. These box-fresh kicks anchor the look with their slim low-profile design.

Credits

Photography by Clara Jane
Concept and talent by Showroom 22
Production Loupe Agency
Stylist Estelle Schuler
Hair & Make-up by Liz Hyun

Available at adidas Britomart and selected retailers around New Zealand. 

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