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This new release from Reebok is the perfect shoe to wear from work to workout

5 March 2020

WORDS BY Fashion Quarterly New Zealand

DJ Ohso for Reebok Zig Kinetica

When it comes to fashion and fitness, there’s no reason why you can’t find a sports shoe that does both.

Whenever we reach for a sneaker, it always seems to be fit for one purpose or the other – either our cross-trainers to hit the gym or a sneaker that’ll give us major street cred with our everyday outfits. It’s not often you come across a shoe that blurs the line between fashion and fitness; a shoe so good looking we’d love to wear every day but one that is also super functional and technically superior so we can feel supported when we want to up the ante and get our bodies moving.

However, Reebok’s new Zig Kinetica shoe perfectly blends together functional performance elements, innovative sports tech and disruptive design to create something you’ll be able to seamlessly transition through the day in, whether that’s working away in the office, getting your sweat on at the gym or being low key and comfortable over the weekend.

Drawing on Reebok’s ZigTech technology, first introduced in 2010, the shoe takes on the original distinct zigzag-shaped, energy-return sole that channels and returns kinetic energy through an energized, bouncy Floatride Fuel foam sole.  While those early iterations were mainly focused on the tech, 2020’s version marries tech with an otherworldly fashion sensibility, thanks to breathable mesh upper, neoprene accents and bright colour pops.

The new campaign, fronted by UFC champion Conor McGregor, Atlanta-based cool-girl DJ Ohso (pictured above) and rapper Logic, celebrates bold risktakers who fly against the norm and often do the unexpected. When it comes to us mere mortals, it’s actually much the same, as the Zig Kinetica is for a gamechanger who enjoys life at its fullest and is prepared to hustle to get to where she wants to be.

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Whether you’re heading to a HIIT class, cruising the shops or on-the-go at work, the Zig Kinetica not only keeps up with you and your daily activities, but the kinetic energy gives back at every step. If you’re looking for all-day performance shoe that won’t let you down, we’ve found it.

Here’s what we’d wear with our Reebok Zig Kinetica to take it from work to workout to weekend.


Clockwise from top L: Reebok Zig Kinetica shoe, $200, from reebok.co.nz; An Unorganised Life Aries Zodiac Notebook, $15.95; Country Road High Waist Flare Pant, $229; YSL Kate SL 214 sunglasses, $629, from superette.co.nz; Witchery Double Breasted Jersey Blazer, $229.90; Deadly Ponies Mr Octo Mini handbag, $679.

Clockwise from top L: Reebok Dance Mesh Crop Top, $50; Reebok Training Essentials Linear Logo Pants, $75; Sol water bottle, $44.95; Reebok Meet You There Jacket, $90; Reebok Zig Kinetica shoe, $200, from reebok.co.nz.

Clockwise from top L: American Vintage Manina Jumper in Sunset, $259, from Sisters & Co; Decjuba Grand Linen Wide Leg Pant, $57.40; Reebok Zig Kinetica shoe, $200, from reebok.co.nz; Zoe & Morgan Izil Necklace, $200; Frank Green Ceramic Lined Reusable Cup in Harbour Mist, $59.99, from Shut The Front Door; Glassons Oval Sunglasses, $19.99.

This article is brought to you by the the new Reebok Zig Kinetica. Reebok Zig Kinetica shoes ($200) are already flying off the shelves. To get your hands on a pair, visit reebok.co.nz.

Photos: Supplied

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