How to master the no make-up make-up runway beauty trend

13 September 2023
By Fashion Quarterly

This season’s runways are telling us that barely-there beauty is the way to go. After all, what’s not to love about a make-up look that you can throw together in mere minutes?

BTS at Maggie Marilyn SS24. Image: Caroline McCredie/Getty Images.

What is the no make-up make-up trend?

The copyable look at Maggie Marilyn’s Afterpay Australian Fashion Week show championed quality skincare over slap. Models looked their natural best with the help of Emma Lewisham products topped with a touch of clear brow gel, mascara on the base of the lashes, plus a whisper of sheer foundation, concealer and blush.

BTS at Maggie Marilyn SS24. Image: Caroline McCredie/Getty Images.
BTS at Maggie Marilyn SS24. Image: Caroline McCredie/Getty Images.

How to recreate no make-up make-up:

The key to executing this trend begins in the base. Start by going in with a really good cleanser like Emma Lewisham’s Illuminating Oil Cleanser to clean away any leftover makeup from the day before then get your lymphatic system moving by massaging in a pump of Emma Lewisham’s Skin Reset Serum to the face and neck. From here, it’s all about maximising hydration, so pick your favourite moisturiser and apply to the face and neck in sweeping motions to stimulate blood flow, followed by an SPF of your choosing. To liven up tired, dark under eyes, take Emma Lewisham’s Skin Reset Eye Creme and dab it in gently. 

At this stage, you can choose whether you’d like to go further with this look or not. If pigmentation is a concern, you can finish with a touch of a super light and dewy foundation such as Nars Sheer Glow or Light Reflecting foundations, or a tinted moisturiser of your choosing. If you’d prefer to keep it as simple and dewy as possible, go over your brows with a clear brow gel, a touch of mascara on the lashes (if you fancy) and finish by applying Emma Lewisham’s Illuminating Face and Body Oil to the high points of the face, making sure to highlight the cheekbones, tip of the nose, and decolletage. This will give you that truly effortless ‘lit from within’ glow that you’re after. 

 

What you’ll need:

How we’re wearing it:

The beauty of this look is that it’s wearable anytime, anywhere. Hydrating, dewy, and oh-so-simple, it’s the perfect option for those mornings where you’re rushing out the door and only have ten minutes to get ready, or on days where you just feel like giving your skin a break. To dress it up a little, we love adding a wash of one of the aforementioned sheer foundations and a touch of high-shine gloss on the lips so that you’re glowing from all angles.

Zimmermann FW23. Image: launchemtrics.com/spotlight.

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