Louis Vuitton model bravely speaks out against unhealthy body ideals

26 May 2017
By Fashion Quarterly

Ulrikke Hoyer (h)

The successful model says she was dropped from a fashion show for refusing to starve herself

Ulrikke Hoyer blew the whistle on a casting agent this week after taking to social media to reveal she’d been cut from a catwalk show because she was “too big”.

The 20-year-old, who has worked for Chloé, Stella McCartney and Céline, is 44 kilograms but says she was axed from the Louis Vuitton show for refusing to starve herself for 24 hours.

ulrikke Hoyer embed

According to Hoyer, the caster, Alexia Cheval from the Ashley Brokaw agency, told her that were problems during the fitting and urged her to only “drink water for 24 hours.”

Despite having a 30 centimetre waist, the model was told she had “a very bloated stomach” as well as a “bloated face.”


Hoyer claims Cheval urged her to starve herself, saying: “Ulrikke needs to drink only water for the next 24 hours.”


“I was shocked when I heard it,” Hoyer wrote on an Instagram post that has now been seen more than 67,000 times.

“I woke up at 2am and was extremely hungry. The breakfast started at 6:30am – I had the absolute minimum.”

Hoyer says that when the caster arrived at 8am she saw the empty breakfast plate being removed from the table.

Later that night her agent called to tell her Louis Vuitton had cancelled their booking with her and that she was being sent back home.


“Not only did I have a belly, my face was puffy, now also my back was a problem,” she says.

“I am glad I’m 20 years old with an elite sports background and not a 15 year old girl, who is new to this and unsure about herself, because I have no doubt that I would then have ended up very sick and scarred long into my adult life.”

Casting director for the luxury fashion house Ashley Brokaw told Business of Fashion that her assistant did not tell Hoyer not to eat, but that all the models were told to drink water instead of caffeinated drinks or alcohol to avoid jet lag and dehydration.

You know from previous stories (read here and here) that we’re all about the positive body vibes at Miss FQ. Remember you are so so beautiful, no matter your size!

If you or someone you know is suffering from an eating disorder and would like to talk to someone – wherever you are in New Zealand – you can phone Healthline: 0800 611 116. It’s free and 100% confidential.
This article first appeared on NowToLove.co.nz.
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Photos: Instagram

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