Robb’s small range includes jumpers, cardigans, vests, balaclavas, and gloves – all products she imagined herself. “It’s important I create pieces that last a lifetime, are made slowly and well, and only release small ranges and create custom-made knits. I never thought I’d have my own fashion label, so I’m figuring out how to do it along the way, but I’m happy with how it is going so far.”

Whānau is still at the heart of Amélie; Robb knits most of the pieces herself, with her mum and grandma stepping in when she finds herself swamped. “I’m very lucky,” she says. “My mum is beside me crocheting right now.” As for how she fits knitting into her busy life – Robb works full-time in climate change – most of her spare time is spent with needles in hand. “I’m focused on producing a high-quality product, so it takes its own time,” she explains. “I knit in the morning before my day job, usually on my lunch break, and spend time after work knitting. It sounds like a lot, but I love it.”

If you find yourself inspired to reach for those knitting needles again, Robb says her best advice is to find something you want to wear or make for a loved one. “I get excited if someone close to me wants me to knit something as it has a lot more meaning,” she says. “Or if it’s a new idea I want to try, those are the projects I can’t put down.” And if you’re just starting your knitting journey, Robb’s essential advice for beginners is to start with big needles. “It’s a lot quicker,” she explains.

Take a look at more of Robb’s knits here and keeping reading to discover some of her favourite things.