The dreamy new fragrance duo you need in your life
13 September 2022
By Fashion Quarterly
PRODUCED IN PARTNERSHIP WITH ISSEY MIYAKE
Issey Miyake Parfums launches two new enchanting interpretations of the perfume house's most iconic fragrances just in time for spring.
It’s been three decades since Mr Issey Miyake dreamt of creating a fragrance reminiscent of a drop of water on a woman’s skin. Thirty years later, two of Issey Miyake’s most iconic and cherished fragrances come to life in daring new forms: L’eau d’Issey Eau & Magnolia and L’eau d’Issey Pour Homme Eau & Cèdre.
Naturally, Issey Miyake’s fascination with water remains at the heart of the two new fragrances, with L’eau d’Issey Eau & Magnolia and L’eau d’Issey Pour Homme Eau & Cèdre revealing the subtlety and beauty of aquatic notes in a new light. The enchanting scents also pay tribute to the bountiful plant world, by harnessing mesmerising nature-inspired notes that simultaneously complement and contrast with the element of water.
A new chapter for Issey Miyake Parfums
Issey Miyake’s ode to nature doesn’t end there, however: the two new fragrances usher in a cleaner and greener chapter for the fragrance house. Both iconic bottles have been redesigned and are now made from 20 per cent post-consumer recycled glass. And rather than including questionable ingredients in the fragrance to extend the longevity of it, the glass bottles feature a UV-protective coating to enhance the life of each scent. The caps of both Eau & Magnolia and Eau & Cèdre forgo plastic and energy-intensive packaging in favour of a single piece of ash wood.
The commitment to nature extends to the fragrance itself too – both are vegan and feature naturally derived ingredients. Eighty five per cent of Eau & Magnolia and 91 per cent of Eau & Cèdre are natural-origin ingredients. Where possible, ingredients have been responsibly sourced, and some elements – cedarwood, cardamon, cypress and Aqua0zone – have been obtained via up-cycling processes.
Meet L'Eau d'Issey Eau & Magnolia
Spring – in all its multifaceted glory: sun-dappled days and lush flower gardens – blossoms in one spritz of Issey Miyake L’Eau d’Issey Eau & Magnolia. Glimmering aquatic notes collide with the star of the show, the radiant magnolia flower. With its luminous and oh-so-delicate bouquet of roses and neroli and magnetic base of sandalwood, we know this is a fragrance you’ll reach for day after day.
Meet L'eau d'Issey Pour Homme Eau & Cèdre
Opposites attract in Issey Miyake L’eau d’Issey Pour Homme Eau & Cèdre to create a one-of-a-kind scent. The subtle facets of masculinity are explored via the freshness of invigorating water converging with earthy notes of cedarwood. A dash of grapefruit accord, spicy cardamon, and green cypress open Eau & Cèdre before the fragrance’s heart of cedarwood and Calone – a synthetic accord that captures the fluidity of water – is revealed. Vetiver and patchouli round out this memorable scent and give it its staying power.
L’eau d’Issey Eau & Magnolia (from $155 for 50ml) and L’eau d’Issey Pour Homme Eau & Cèdre (from $115 for 50ml) are available now from Farmers, department stores, and selected pharmacies nationwide.
