Meet the FQ team: Features director Emma Gleason

18 August 2019
By Fashion Quarterly

Fashion Quarterly features director Emma Gleason

NZ Fashion Week is here (again) so we thought this was the perfect time to introduce our team – they’ll be working hard behind the scenes, front row and outside the shows to bring you all the coverage from the week’s events.

What’s your role at Fashion Quarterly?
Features director.

What will your focus be at NZFW?
I’ll be attending as many shows as possible, as well as soaking up the vibe around the event. It’s always interesting to see what the fashion crowd is wearing locally. I’m anticipating a lot of discussions (and hopefully action) around sustainability and diversity this year, so I’ll have those issues firmly on my radar. I’m also interested in seeing what fresh young design talent will be given visibility this year.

When did you attend your first NZFW and what’s your standout memory from it?
My first NZFW was 2009. I vividly remember the gang of girls Twenty-seven Names sent down the catwalk together at the end of their show.


What for you has been the ultimate NZFW show/collection?
Kate Sylvester’s 2007 collection Wolf is still one of my favourites.

What show(s) are you most looking forward to this year?
Like most attendees, the Zambesi show is one of the major ones I’m looking forward to – they’re celebrating their 40th year, and I love that the event is at the library. As far as newer labels go, I can’t wait to see Benjamin Alexander’s debut show, as well as Maggie Marilyn and Paris Georgia, and I am excited to see Havilah. Fashion Week is also always a nice time to catch up with everyone who works across the industry, and meet some new talent and fresh faces.

What trends are you hoping to see in the AW20 collections?
As far as aesthetic trends, I think offbeat colour will be a big one, and the influence of the 80s will endure – big suits, bold accessories. I’m also wondering whether we will see the comeback of the 00s too. I’m also looking forward to seeing some diverse casting and sustainable fabrics – although for this should not be a “trend” but more a decisive step forward for the industry and something it continues to work on and improve.

What’s your key to making the week go smoothly?
Stress levels can run high (and blood sugar low) so I’ll be keeping some snacks on hand and a sandwich in my bag. I’ll also be having a good breakfast of porridge every morning to keep me going throughout the day. It’s also important to remember that a lot of blood, sweat and tears go into every show from everyone behind the scenes, on the catwalk and covering the event – so be friendly and polite to everyone you interact with, it makes the whole week better for everyone involved.

What ensembles will we be seeing you in/what’s your NZFW style?
My fashion week style is just my usual mufti, maybe with a few weird accessories. I tend to dress the same whether it’s a work day or weekend, and fashion events are no different. You’ll be seeing me in some printed dresses (so easy!) and wide leg denim (so comfortable!) and definitely a low block heel because I walk everywhere. There’s always a scrunchie around my wrist because they’re cute and practical, and I take a sweater, scarf or light jacket (or all three) wherever I go as Auckland weather is notoriously changeable – especially at the end of August. My main advice is not to compromise your comfort or ability to walk or do your job for the sake of a fashion trend – the best clothes are the ones that help you feel good and make life a bit easier.

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