Louis Vuitton, H&M and Nike are among some of the most valuable brands in the world, according to an annual list compiled by consultancy firm Interbrand.
While the likes of Apple and Google top the list for the 100 Best Global Brands for 2014, fashion and beauty companies fill 17 of the spots among brands from technology, entertainment and automobile sectors.
Louis Vuitton comes in at number 19 on the list, with the launch of a new line of handbags and the opening of two retail spaces in Venice and Munich attributed to the brand’s success.
Behind that sits Swedish retailer H&M, applauded for being both cost-efficient and credible among fashion industry leaders, citing exclusive collaborations with Isabel Marant and Alexander Wang as the key to its prosperity.
Footwear and apparel brand Nike appears at number 22 on the list, and Spanish chain Zara, once described as “possibly the most innovative and devastating retailer”, sits at 36.
Gucci, L’Oreal Paris, Hermes, Cartier, Adidas, Prada, Tiffany & Co, Burberry, Johnson & Johnson, Ralph Lauren, Hugo Boss and GAP also feature on the list.
Interbrand looks at financial performance, customer influence and ability to command a premium price or secure earnings for the company when considering a brand’s value.
