New Zealand-raised makeup artist Lisa Eldridge, whose online tutorials have garnered over a million subscribers, has been named the new Lancome Makeup Creative Director.

The now London-based Eldridge has previously worked with Shiseido and No. 7 and boasts celebrities like Keira Knightley, Cameron Diaz and Kate Moss as previous clients.

Eldridge said she was honoured to work with a brand so rich in heritage and style.

“I can’t wait to start creating new collections, shades and products, as well as posting the amazing online content we have in mind.”

As part of her new role, Eldridge will craft application techniques and tutorials for the brand.