Auckland-based label Liam is renowned for its polished everyday looks and sleek dresses, so it seems fitting the brand is venturing into creating fashion-forward occasion wear.

The label has just launched Celebrations, a made-to-measure, customisable collection of gowns, bridesmaid dresses, frocks and separates that reflect the Liam ethos.

Designer Emily Miller-Sharma said the first range features a selection of luxe fabrics: silks, jacquards, cotton lace and embroidered crepe in some of the label’s most popular colours.

“The palette was chosen from our most requested shades with my take on those colours – a clean taupe, a classic navy, a cool ice blue, a sophisticated, delicate peach and a fresh white.”

The Liam Celebrations service is available now through any RUBY store or remotely via their online store and takes around eight weeks to make.