Finding the right haircare products can be a challenge, especially when you’re looking for something that not only nourishes your hair but also aligns with your values. That struggle ends with Joico’s latest range — InnerJoi. This aptly named collection embodies the essence of joy, offering a holistic approach to haircare that not only prioritises your hair’s health but the environment too.
The InnerJoi range is more than just a name — it’s a philosophy and a commitment to care for much more than just your hair. With 11 meticulously crafted products divided into three core collections — Hydrate, Preserve, and Strengthen — plus a versatile styling collection, the range addresses every hair need. What’s more, the range is a true testament to the brand’s commitment to creating clean, effective, and environmentally conscious haircare.
Here’s how:
1. Clean Formulas
Created without that long list of ‘nasties’ it has no silicones, parabens, gluten, SLS/SLES sulfates, phthalates, and mineral oil. This means your hair is not getting any harmful additives, but rather clean ingredients to work with your hair’s natural structure. We are loving the Strengthen shampoo, which has been designed to create a rich yet gentle lather. Made with coconut and Abyssinian oils it works to help repair damaged hair.
2. Naturally derived ingredients
Using 86-98 per cent naturally derived ingredients, the formulas ensure that you’re using products made from nature. These ingredients come from plant and mineral sources and undergo minimal processing in a bid to keep them as close to their natural state as possible. Plus, they’re vegan and cruelty-free. Our pick? The Hydrating shampoo formulated with upcycled apple extract to keep your scalp, and hair, hydrated.
3. Sustainable packaging
In line with Joico’s commitment to the environment, all InnerJoi shampoos and conditioners are bottled in 95 per cent recovered and recycled Social Plastic® from Plastic Bank (an organisation stewarding the collection of ocean-bound plastics). This innovative recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging — effectively helping to create new life for old plastic.
