The ultimate finishing touch for every party look
30 January 2023
By Fashion Quarterly
Chic heels, check. Dance floor-approved minidress, check. An enchanting scent guaranteed to become the backdrop to your most memorable evenings? Jimmy Choo, we’ll hand over the mic…
As fashion shifts from sartorialism towards surrealism and sweatpants are being substituted for stilettos, everyone who’s anyone seems to be embracing the art of dressing up.
As we navigate an era of celestial makeup and usher in sequin dresses and sparkly accessories, storied accessory brand Jimmy Choo has never felt more relevant.
Capturing the party-girl essence popularised by Euphoria, Y2K nostalgia, and the cyber aesthetic, is Jimmy Choo’s I WANT CHOO FOREVER fragrance. The new formidable scent is a tonic to too many nights spent indoors with a powerful rose, spicy pink peppercorn and bitter almond oil scent enticing you to book that date, RSVP to that event, and traverse a night out on the town.
At the heart of this intoxicating scent is potent black cherry liquor, seductive jasmine sambac, and the feminine warmth of vetiver all anchored by an earthy moss, vanilla, and tonka bean. It’s bringing big celebratory energy and, after years of playing it safe, we’re so here for it.
The elegant black degrade lacquer bottle possesses a feminine, sculptural shape with a striking gold monogram and hammered-effect cap – a welcomed addition to any dresser or vanity of a woman with discerning taste.
I WANT CHOO FOREVER is an evolution on the brand’s iconic I WANT CHOO fragrance, which is carried largely by lighter florals, offering a deeper, more provocative take by perfumers Sonia Constant and Louise Turner. The inclusion of cherry, oak, and rose are inherently more bold and glamorous, making it a lasting final touch from dusk to dawn.
Jimmy Choo I Want Choo Forever EDP 40ml $105, 60ml $155, 100ml $210.
Available from Farmers, Life Pharmacy, & Department Stores nationwide.
