Why Zoë Kravitz is the new face of OMEGA

15 June 2022
By Fashion Quarterly

Meet the influential women behind luxury wristwatch brand OMEGA.

Produced in partnership with Omega. 
Zoë Kravitz, Kiko Mizuhara, & Kaia Gerber.

Actress, director, model, and style icon Zoë Kravitz is the latest in a long-running line-up of inspirational women invited to represent OMEGA, whose array of luxury timepieces by the Swiss watchmaker are famed for their precision, reliability, and sleek style. 

Crafting watches suited to women of all occupations, expression, and style, the OMEGA ambassadors are tastemakers in their own right. Kravitz has a penchant for incorporating effortlessly chic silhouettes, luxurious basics, and exquisite hues of colour into her attire to showcase her unique outlook on life. 

Just as OMEGA’s watches embody excellence in craftsmanship and quality, so too does Kravitz. Sought after in the entertainment industry, she’s earned much praise for past performances, earning a Screen Actors Guild Award nomination for her role in the hit HBO show Big Little Lies, and has starred as the inimitable Catwoman in The Batman

A leader in dressing with flair and individuality, Kravitz says, “being free to make choices can be a mystery. But that’s magical, and I love that side of me.”

Zoë Kravitz.

Kravitz’s current wristwatch of choice is the OMEGA Constellation 28MM colour dial in the beautiful mauve ‘patchouli blossom’ colourway, a feminine and modern wristwatch with an exquisite finish and unwavering precision. She’s also enamoured by the OMEGA De Ville Mini Trésor Quartz 26 MM, a model prized for its ‘Grand Feu’ enamel and rose coloured Roman numerals. The watch makes a serious style statement with the intricate red floral Toile de Jouy print on the strap that wraps twice around the wrist. 

Alongside Kravitz, actress and producer Nicole Kidman and model Kaia Gerber are also devotees of OMEGA, including the Constellation. They share many meritorious values with the Constellation, a model symbolic of the pinnacle of excellence in chronometry. 

Naturally, Kidman’s list of accolades is a long read, and includes Oscars, Golden  Globes, BAFTA’s, and SAG Awards. In addition to bringing scripted  lines gloriously into life, Kidman uses her own words and voice to speak up for the rights of women and children. Described as a woman with a warm heart and a wicked sense of humour, she speaks of her love for acting, saying “I get to be powerful, playful, try on moods. Looks, eras, styles… but at the heart of it all… is me.”

A favourite OMEGA timepiece of Kidman’s is the De Ville Mini Trésor Quartz 26 MM, a delicate yet stand-out design in 18k yellow gold with diamonds that curve along the side.   

Kaia Gerber.

Model and actress Kaia Gerber is no stranger to OMEGA, bearing a very special connection with the luxury brand. Her supermodel mother Cindy Crawford is a long-standing OMEGA ambassador who helped design the unique Constellation “My Choice” collection for women in 1996.

Alongside Kravitz, Gerber marks a younger generation’s desire to participate in luxury on their own terms. She’s effortlessly cool with a lovable energy and style, having walked the runways of Burberry, Calvin Klein and Versace, and starring in television series Sister Cities, American Horror Stories, and The Palisades. Speaking to her values, she says “being yourself is complicated and that’s a good thing”.

Naturally, Gerber is drawn to the OMEGA Constellation Co-Axial Master Chronometer 29 MM, a striking 18k gold and navy design with a chic leather strap and diamonds as hour markers and placed around the bezel for maximum sparkle. 

Cindy Crawford OMEGA advertisement., 1995.

The women of OMEGA truly personify strength and ambition, striving for excellence in their chosen fields. Alongside Kravitz, Kidman, and Gerber, other OMEGA ambassadors include actress Dongyu Zhou, model Kiko Mizuhara, and athlete Allyson Felix. Each inspiring individual embodies their own unique style and character while personifying what it means to be a powerful force.

Discover the 2022 Omega Constellation — browse the collection at omegawatches.com and enquire about its availability at Partridge Jewellers.

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