IN ASSOCIATION WITH JAGUAR
Holly Schroder is an artist who seamlessly blends painting and moving image light projections to explore the intersection of diverse subjects. Her work is a continuous process of discovery, where different elements — whether materials, concepts, or themes— interact and influence each other over time. Drawing from her personal experiences, and using memories as a foundation, she intentionally distorts and manipulates them to create something new. This approach reflects her fascination with how memories evolve and change, challenging the idea of a singular truth.
Naturally, light plays a crucial role. FQ asks the creative about her process, and her collaboration with the Jaguar F-PACE electric hybrid.
Sources of inspiration
I have always been interested in the intersection between different subjects. I like bringing things together and observing how they react or interact — whether it’s materials, concepts, or themes. It’s a continuous process of discovery. I’m also drawn to the idea of multiple elements existing simultaneously, each influencing and affecting the other over time. Everything is interconnected, continuously evolving.
The subjects of my work often stem from memories of past experiences. I’m intrigued by the concept of memory and how it evolves over time — how we tend to distort and manipulate our recollections. As we revisit these past experiences, our minds can alter and bend or warp the ‘truth’. But I kind of like this, so I guess the subjects in the works aren’t drawn from real experiences, they’re versions of experiences that I’ve warped and manipulated and regurgitated. But then again, can you say that any memory is the truth?
Light is an incredibly fascinating medium to work with. It has a reflective nature that goes beyond just the physical perception, but actually in sparking an innate response that encourages internal reflection. It’s believed that our brains began to evolve when early humans discovered fire, extending the day and giving them time to reflect on the day after sunset. There’s a certain mesmerising power in light that captivates our attention.
The subjects of my animations are rooted in moments and memories. Animation offers a different experience — it embodies time, movement, and flexibility, yet it’s fleeting. A painting remains constant throughout its existence, with your perception of it evolving as you change over time. However, light installations are inherently ephemeral. Each frame exists only for a moment before moving on to the next. When the projector is unplugged, it all comes to an end…
Art and the creative process
The Jaguar F-PACE embodies hybrid innovation, blending electric efficiency with dynamic performance. This duality resonates with my work, where I explore the intersection of contrasting mediums. Experiencing such harmony between performance and sustainability has inspired me to further delve into combining seemingly opposing elements, reflecting how both technology and tradition can coexist. Jaguar embodies innovation and forward-thinking design, which aligns closely with my approach to art. I’m drawn to creating hybrid forms and exploring how different elements can merge in unexpected ways. The smooth transition between electric and petrol makes it feel dynamic yet refined, whether I’m navigating urban streets or open roads. I also appreciate how the vehicle’s design blends luxury with functionality — elements like the spacious interiors and intuitive technology are also a bonus. For me, it’s the way the car makes you feel— comfortable and completely immersed in the journey. Every drive becomes something special.
Growing up on the West Coast, one of my favourite drives is the journey from Hokitika to Queenstown. The way the landscape changes from thick green rainforest to barren golden terrain is just breathtaking. Driving that route in the Jaguar F-PACE would take the experience to another level. My days have been packed with projects, and the Jaguar F-PACE has truly elevated the experience.
From transporting paintings and materials, to navigating the city — it’s been super seamless. The advanced cameras and technology make parking so easy, and the ride feels incredibly safe, quiet, and fluid.
Future Projects and Reflections
Recently I worked on some exciting light installation projects. These included a pop-up during LUMA festival in Queenstown, and also a large-scale collaboration with musician Tom Maxwell and Killergrams for their show in Arrowtown. The animation I created was a direct response to their music. Through merging music with the installation, it created a really interesting multidisciplinary experience that stimulates all of the senses. I’m excited to explore the medium of light further in unique locations. With light, anything can become the canvas, and living in Central Otago offers access to some truly incredible landscapes.
Photography: Guy Coombes, Supplied
