The centuries-old ruin is listed as a UNESCO World Heritage site.
Italian fashion house Gucci has had its request to stage an upcoming fashion show at the Acropolis denied by the Greek government, who say they’re protecting the monument’s cultural importance.
The fifth century BC monument is listed by United Nation’s cultural organisation, UNESCO as a World Heritage site.
The Greek government has rarely granted requests for the historical site to be used for commercial purposes. Access was granted in 2008 for a Jennifer Lopez shoot for InStyle Greece, and again in 2014 for the film The Two Faces of January starring Kirsten Dunst and Viggo Mortensen.
Greece’s Minister for Culture Lydia Koniordou said the decision to reject the application had been made by a panel of ministry experts and she was in “total agreement”.
Koniordou said: “We have a duty to defend the importance of (the Acropolis) … a global symbol of democracy and freedom,” Business of Fashion reports.
While there has been speculation Gucci offered €56 million (approximately NZ$82m) for the cultural collaboration, Gucci has issued a statement denying reports stating media reporting was incorrect and “without any foundation”.
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There have been some incredible jaw-dropping settings for fashion shows in recent times. Last year’s Fendi Autumn-Winter 2017 collection, under the vision of creative director Karl Lagerfeld, staged at one of Rome’s most historic landmarks was just breath-taking.
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The stunning couture collection was set against the opulent backdrop of the Trevi fountain and saw models walk a glass runway that covered fountain’s flowing waters. The show marked the fashion house’s 90th anniversary.
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Other famed fashion houses to show their collections using world-renowned historical sites include Dior, who last year showed their Cruise 2017 collection at the 17th century Baroque-style palace Blenheim Palace in the English country of Oxfordshire, and Alexander Wang who also showed last year but at the historical Saint Bartholomew’s church in New York City.
